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- 01 Sep 2018
- News
The True Value of a Tweet
spend more than those who are not induced to like. That’s not to say that likes have no value. We think there are ways to potentially unlock their value, but it’s not this direct effect. We tend to get caught up on metrics that are easy... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2006
- News
Fast Lane to Country Lane
feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for the family business in 1988,... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those values to consumers, primarily... View Details
- 19 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 11 Dec 2017
- News
Growing from Within
there’s an obvious cost to that arrangement. But what are the benefits that company ownership offers McDonald’s? In the US, the McDonald’s Operating Company, McOpCo as we call it, plays an important role for the McDonald’s system: providing View Details
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 01 Dec 1999
- News
Q & A: Herb Kohl
are probably a dozen different things that I work hard on that have a direct impact on young people and the quality of their lives. What are some of the other issues you're involved in? I fight for consumer and business issues. I'm always... View Details
Keywords: Susan Young
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
whose innovations and creativity greatly influence the direction of the industry. How big is the foodservice industry? Sales for restaurants alone are projected to top $320 billion in 1997. Restaurants are a... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
to, take sales calls if necessary, and wear any hat required to help Yahoo realize its mobile ambitions.” What drew you to team management, turnarounds, and technology? What commonalities, if any, does each area share? “I like coaching... View Details
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Important Life Decisions by Jaja Jackson (MBA 1999) and Jennifer Grimes (Jennifer Grimes) The authors demonstrate that it is really how we make important decisions that will determine how happy we are. A special set of information about yourself can point your... View Details
- 26 Feb 2020
- News
Phoenix Rising
property might fetch 20 percent more now, he adds. Like many other sectors in Greece, commercial real estate is on the rebound. It’s a direct response to the July 2019 national election in which Kyriakos Mitsotakis (MBA 1995) of the... View Details
Keywords: Jen McFarland Flint
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most... View Details
- 01 Dec 2020
- News
Karmic Kickstart
up an advanced and highly aggressive cancer. Even with a hideous year of surgeries and chemotherapy, the best I could hope for was a 50 percent chance of surviving the next five years. I was forced into an abrupt fire sale of the business... View Details
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 01 Jun 2000
- News
Q & A: Gustavo Herrero
are thin. The sale of national companies to foreign multinationals weakens regional stock markets even further. Corruption is another issue that must be confronted in most countries. What is the purpose of the LARC? Our mission is to help... View Details
Keywords: Garry Emmons
- 01 Jun 2023
- News
Alumni and Faculty Books
explanations about the development of the United States’ Federal Reserve System, which was created in 1913 in direct response to the Panic of 1907; and an engaging and entertaining account of a fascinating period in financial and economic... View Details
- 01 Jun 2006
- News
One-on-One with Tom Oreck
home-cleaning product line, opened nearly 500 company stores, and doubled sales (it doesn’t disclose figures). The future looked bright — until last August 29. That’s when Hurricane Katrina almost ruined everything. In the storm’s... View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
being denied on-campus housing because of his race. Fitzhugh hoped to go into sales and marketing, but companies at the time had little interest in hiring an African American. While working as an independent print salesman in Washington,... View Details
- 03 Sep 2018
- News
Moving Pictures
Hannah and directed by Steven Spielberg, is a riveting case analysis of business leadership in action through the lens of Washington Post publisher Katharine Graham’s decision to publish the then classified Pentagon Papers—a decision that... View Details
- 27 Jul 2017
- News
Seeing a Way Forward
years later, looking for a new challenge, she came across salauno. Captivated by the organization’s mission and work, she negotiated a month-long project to show the directors how she could make their operation more efficient. “I diagnosed the View Details
Keywords: Jennifer Myers