Filter Results:
(1,970)
Show Results For
- All HBS Web
(1,970)
- People (1)
- News (313)
- Research (1,303)
- Events (7)
- Multimedia (9)
- Faculty Publications (965)
Show Results For
- All HBS Web
(1,970)
- People (1)
- News (313)
- Research (1,303)
- Events (7)
- Multimedia (9)
- Faculty Publications (965)
- 07 Mar 2024
- News
Integrating Digital Tools into Every Stage of Your Sales Strategy
- December 2010
- Case
Digital Divide
By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Marketing Communications; Marketing Strategy; Information Technology
Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.
- August 2021
- Case
Apax Digital
By: Jo Tango and Alys Ferragamo
The Apax Digital team faced important decisions as they contemplated raising a second fund. Apax Digital Fund I was a $1.1 billion vehicle focused on mid-market growth equity and growth buyouts in the technology sector. The fund had performed well, and the Managing... View Details
Keywords: Growth and Development Strategy; Acquisition; Investment Portfolio; Decision Choices and Conditions; Venture Capital; Technology Industry; Financial Services Industry; United States
Tango, Jo, and Alys Ferragamo. "Apax Digital." Harvard Business School Case 822-016, August 2021.
- Article
Does Your Company Need a Digital Readiness Checklist?
Rayport, Jeffrey F. "Does Your Company Need a Digital Readiness Checklist?" Harvard Business Review Blogs (February 9, 2010).
- August 2018
- Case
Digital Transformation at Brazilian Retailer Magazine Luiza
By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira
By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details
Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil
Teixeira, Thales S., Leandro A. Guissoni, and Tania Modesto Veludo-de-Oliveira. "Digital Transformation at Brazilian Retailer Magazine Luiza." Harvard Business School Case 519-009, August 2018.
- April 2000 (Revised November 2003)
- Case
H. E. Butt Grocery Company: The New Digital Strategy (A)
By: F. Warren McFarlan and Melissa Dailey
Shows how the company's IT priorities have moved from primary supply chain restructuring to e-commerce. Shows the new organization structure created by the company. View Details
Keywords: Internet and the Web; Organizational Structure; Organizational Change and Adaptation; Supply Chain; Technology Adoption; Information Technology; Retail Industry
McFarlan, F. Warren, and Melissa Dailey. "H. E. Butt Grocery Company: The New Digital Strategy (A)." Harvard Business School Case 300-106, April 2000. (Revised November 2003.)
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- September 2001
- Teaching Note
H.E. Butt Grocery Company: The New Digital Strategy (A) and (B)TN
Teaching Note for (9-300-106) and (9-301-125). View Details
- Blog
Leading Successful Digital Transformation
For more than ten years, I have studied digital strategy and worked with scores of companies around the world on their digital transformation. I have seen first-hand what works... View Details
- December 2005 (Revised May 2007)
- Case
Polaroid Entering Digital Imaging
Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging. View Details
Keywords: Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Technology Industry
Gavetti, Giovanni M., Mary Tripsas, Elizabeth Johnson, and John Lafkas. "Polaroid Entering Digital Imaging." Harvard Business School Case 706-459, December 2005. (Revised May 2007.)
- Forthcoming
- Article
Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores
By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly (forthcoming).
- April 2017 (Revised May 2022)
- Case
King Digital Entertainment
By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi
Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details
Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden
Rayport, Jeffrey F., Davide Sola, Federica Gabrieli, and Elena Corsi. "King Digital Entertainment." Harvard Business School Case 817-117, April 2017. (Revised May 2022.)
- Oct 19 2023
- Testimonial
Becoming the Catalyst for Digital Transformation
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
Gupta, Sunil, and Emilie Billaud. "Navigating Digital Transformation at Carrefour." Harvard Business School Case 525-024, September 2024.
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- 22 Jul 2019
- News
How To Be a Digital Platform Leader
- 14 Apr 2022
- News
Developing a Digital Mindset
- January 2023 (Revised January 2024)
- Case
Digital Transformation at Tata Steel
By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details
Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India
Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan
Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
- March 2020 (Revised January 2022)
- Case
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)