Publications

October 2000 (Revised June 2017)
Case

Vyaderm Pharmaceuticals: The EVA Decision

By: Robert Simons and Indra A. Reinbergs

In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details

Keywords: Compensation and Benefits; Employee Relationship Management; Economic Growth; Economic Systems; Management; Motivation and Incentives; Organizational Design; Organizational Structure; Performance Evaluation; Decision Choices and Conditions; Pharmaceutical Industry; Washington (state, US)

March 2018 (Revised September 2023)
Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers

In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details

Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California

April 2004 (Revised September 2004)
Case

Hewlett-Packard-Compaq: The Merger Decision

By: Krishna G. Palepu and Jonathan Barnett

Hewlett-Packard's proposed $24 billion acquisition of rival Compaq marked the largest merger in the history of the computer industry. The merger was Hewlett-Packard's response to sweeping changes impacting the technology industry. The severity of the stock market's... View Details

Keywords: Cost vs Benefits; Mergers and Acquisitions; Business and Shareholder Relations; Computer Industry; Technology Industry

November 1980 (Revised August 1986)
Case

Progressive Corp.'s Divisionalization Decision (A)

By: Robert G. Eccles Jr.

Describes a company that is considering whether to establish an experimental division as a relatively independent profit center under a general manager. Data relevant to this decision include the company's strategy, markets, products, current structure, size, and the... View Details

Keywords: Business Divisions; Decision Making; Data and Data Sets; Managerial Roles; Organizational Design; Situation or Environment

Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details

August 2016
Case

S'well: The Mass Market Decision

By: Youngme Moon

This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details

Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States

February 2024 (Revised March 2024)
Teaching Note

X: The Foghorn Decision

By: Kyle Myers and Walter Frick

Teaching Note for HBS Case No. 618-060. View Details

2013
Chapter

Judgment and Decision Making

By: Max Bazerman and Robert Biswas-Diener

July 1996 (Revised January 1998)
Case

Vietnam: Market Entry Decisions

The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how. View Details

Keywords: Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States

01 Jun 2002
News

Ads Improve Consumer Decisions

Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by studying TV ads that promoted all... View Details

Keywords: Laura Singleton (MBA 1988)

Web

Negotiation & Decision Making Programs

2008
Working Paper

How Can Decision Making Be Improved?

By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman

The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details

Keywords: Decision Making; Judgments; Performance Improvement; Research; Strategy

Read Now

03 Nov 2016
News

You’re Fired: Managing Gray-Area Decisions

August 1970
Background Note

Note on Decision Diagrams

July 1989 (Revised February 1993)
Case

Decision Guide Corp. (A)

February 1989 (Revised May 1993)
Case

Pixley-Richards: The Adko Decision