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Publications

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      • Faculty Publications  (395)

      David E. BellRemove David E. Bell →

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      • October 2014 (Revised April 2023)
      • Case

      Gilead: Hepatitis C Access Strategy (A)

      By: V. Kasturi Rangan, Vikram Rangan and David E. Bloom
      Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the... View Details
      Keywords: Healthcare; Pharmaceuticals; Pricing; Access To Care; Emerging Markets; Health Care and Treatment; Price; Strategy; Ethics; Health Industry; Pharmaceutical Industry
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      Rangan, V. Kasturi, Vikram Rangan, and David E. Bloom. "Gilead: Hepatitis C Access Strategy (A)." Harvard Business School Case 515-025, October 2014. (Revised April 2023.)
      • April 2014 (Revised July 2015)
      • Case

      Sanofi Pasteur: The Dengue Vaccine Dilemma

      By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud
      In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details
      Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France
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      Rangan, V. Kasturi, David E. Bloom, Vincent Dessain, and Emilie Billaud. "Sanofi Pasteur: The Dengue Vaccine Dilemma." Harvard Business School Case 514-074, April 2014. (Revised July 2015.)
      • February 2014
      • Case

      Diageo: Innovating for Africa

      By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
      Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details
      Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa
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      Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
      • December 2013
      • Case

      Grupo Beta San Miguel

      By: David E. Bell and Natalie Kindred
      In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details
      Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; Sugar; World Sugar Trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Food and Beverage Industry; Mexico; United States; North America
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      Bell, David E., and Natalie Kindred. "Grupo Beta San Miguel." Harvard Business School Case 514-005, December 2013.
      • Article

      Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis

      By: Marc S. Mitchell, Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh and Guy E. Faulkner
      Context Less than 5% of U.S. adults accumulate the required dose of exercise to maintain health. Behavioral economics has stimulated renewed interest in economic-based, population-level health interventions to address this issue. Despite widespread implementation of... View Details
      Keywords: Exercise; Health; Behavior; Motivation and Incentives
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      Mitchell, Marc S., Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh, and Guy E. Faulkner. "Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis." American Journal of Preventive Medicine 45, no. 5 (November 2013): 658–667.
      • 10 Oct 2013
      • Interview

      Why U.S. Business is Stalling: Professor Michael Porter in an interview with David Wessel

      By: Michael E. Porter
      In an interview with WSJ's David Wessel, Michael Porter from Harvard Business School talks about the challenges business in the U.S. is facing, including political gridlock in Washington and an ever-deepening skills shortage. View Details
      Keywords: U.S. Competitiveness; Business or Company Management; Competition; Global Strategy; Problems and Challenges; United States
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      Porter, Michael E. "Why U.S. Business is Stalling: Professor Michael Porter in an interview with David Wessel." WSJ Live, October 10, 2013.
      • April 2013
      • Teaching Plan

      Marks and Spencer: Plan A (TP)

      By: David Bell and Michael Norris
      Teaching Note for 509029. View Details
      Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry
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      Bell, David, and Michael Norris. "Marks and Spencer: Plan A (TP)." Harvard Business School Teaching Plan 513-029, April 2013.
      • April 2013
      • Teaching Plan

      Fonterra (TP)

      By: David E. Bell, Mary Shelman and Annelena Lobb
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      Bell, David E., Mary Shelman, and Annelena Lobb. "Fonterra (TP)." Harvard Business School Teaching Plan 513-024, April 2013.
      • February 2013
      • Teaching Note

      Fonterra (TN)

      By: David E. Bell and Mary Shelman
      Teaching Note for Fonterra View Details
      Keywords: Dairy; Cooperatives; Commodity Prices; Agribusiness; Organizational Structure; Agriculture and Agribusiness Industry; New Zealand
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      Bell, David E., and Mary Shelman. "Fonterra (TN)." Harvard Business School Teaching Note 513-076, February 2013.
      • February 2013
      • Teaching Note

      K&N's: Health and Happiness for Pakistan (TN)

      By: David E. Bell, Damien P. McLoughlin and Mary Shelman
      Keywords: Pakistan; Agribusiness; Agriculture and Agribusiness Industry; Pakistan
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      Bell, David E., Damien P. McLoughlin, and Mary Shelman. "K&N's: Health and Happiness for Pakistan (TN)." Harvard Business School Teaching Note 513-077, February 2013.
      • February 2013
      • Teaching Note

      Kepak and the Future of the Irish Beef Industry (TN)

      By: David E. Bell, Damien P. McLoughlin and Mary Shelman
      Keywords: Agribusiness; Ireland; Beef; Animal-Based Agribusiness; Agriculture and Agribusiness Industry
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      Bell, David E., Damien P. McLoughlin, and Mary Shelman. "Kepak and the Future of the Irish Beef Industry (TN)." Harvard Business School Teaching Note 513-081, February 2013.
      • 5 Feb 2013
      • Conference Presentation

      Financing Entrepreneurial Growth

      By: Tom Alberg, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler and Sharon Vosmek

      Despite recent innovations in entrepreneurial finance, particularly at the early stage of business creation, many new and young companies continue to face hurdles to acquire capital.

      The Kauffman Foundation addressed current challenges and opportunities in... View Details

      Keywords: Finance; Entrepreneurial Finance; Venture Capital; Entrepreneurship; United States
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      Alberg, Tom, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler, and Sharon Vosmek. "Financing Entrepreneurial Growth." Paper presented at the State of Entrepreneurship Address, Ewing Marion Kauffman Foundation, Washington, DC, USA, February 5, 2013.
      • January 2013
      • Teaching Note

      Domino's Pizza (TN)

      By: David E. Bell and Mary Shelman
      Teaching Note for Domino's Pizza View Details
      Keywords: Risk Management; Commodity Prices; Price Volatility; Agribusiness; QSR; Franchise; Food; Supply Chain Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
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      Bell, David E., and Mary Shelman. "Domino's Pizza (TN)." Harvard Business School Teaching Note 513-075, January 2013.
      • January 2013 (Revised April 2013)
      • Case

      OSI in China

      By: David E. Bell and Mary Shelman
      OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird... View Details
      Keywords: China; Corporate Strategy; Vertical Integration; Competitive Positioning; Organizational Design; Channels Of Distribution; Agribusiness; Agriculture and Agribusiness Industry; China
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      Bell, David E., and Mary Shelman. "OSI in China." Harvard Business School Case 513-045, January 2013. (Revised April 2013.)
      • December 2012 (Revised April 2013)
      • Case

      Olam: On a New Course

      By: David E. Bell, Forest Reinhardt and Mary Shelman
      From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
      Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria
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      Bell, David E., Forest Reinhardt, and Mary Shelman. "Olam: On a New Course." Harvard Business School Case 513-044, December 2012. (Revised April 2013.)
      • December 2012 (Revised April 2013)
      • Case

      Exima Agro-Industrial Holdings

      By: David E. Bell and Damien P. McLoughlin
      Keywords: Agribusiness; Agriculture and Agribusiness Industry
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      Bell, David E., and Damien P. McLoughlin. "Exima Agro-Industrial Holdings." Harvard Business School Case 513-062, December 2012. (Revised April 2013.)
      • December 2012 (Revised April 2013)
      • Case

      Greencore

      By: David E. Bell and Natalie Kindred
      Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant... View Details
      Keywords: Agribusiness; Agriculture and Agribusiness Industry; United Kingdom; United States
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      Bell, David E., and Natalie Kindred. "Greencore." Harvard Business School Case 513-052, December 2012. (Revised April 2013.)
      • December 2012
      • Case

      Ocean Mist Farms

      By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
      In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details
      Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California
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      Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.
      • December 2012 (Revised March 2013)
      • Case

      Agriculture in Mexico

      By: David E. Bell, Regina Garcia-Cuellar and Cintra Scott
      Keywords: Agribusiness; Agriculture and Agribusiness Industry; Mexico
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      Bell, David E., Regina Garcia-Cuellar, and Cintra Scott. "Agriculture in Mexico." Harvard Business School Case 513-065, December 2012. (Revised March 2013.)
      • December 2012
      • Article

      Viewing U.S. Economic Prospects Through a Demographic Lens

      By: Jay W. Lorsch and David E. Bloom
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      Lorsch, Jay W., and David E. Bloom. "Viewing U.S. Economic Prospects Through a Demographic Lens." Reporter 44, no. 4 (December 2012): 12–17.
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