Filter Results:
(6,897)
Show Results For
- All HBS Web
(13,268)
- People (50)
- News (3,116)
- Research (6,897)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,803)
Show Results For
- All HBS Web
(13,268)
- People (50)
- News (3,116)
- Research (6,897)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,803)
Sort by
- March 2020
- Article
The Role of Numbers in the Customer Journey
By: Shelle Santana, Manoj Thomas and Vicki Morwitz
At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details
Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
- Research Summary
Understanding Customers
In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details
- Research Summary
Customer Intelligence
- Data and Reality Mining for Business Applications
- Business Value of Social Networks
- Customer Behavior Patterns
- Analitical Customer Relationship Management
- November 2011 (Revised August 2012)
- Background Note
Customer Discovery and Validation for Entrepreneurs
By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details
Cespedes, Frank V., Thomas Eisenmann, and Steven G. Blank. "Customer Discovery and Validation for Entrepreneurs." Harvard Business School Background Note 812-097, November 2011. (Revised August 2012.)
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- Article
Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT)
By: Eva Ascarza and Ayelet Israeli
An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those “protected”... View Details
Keywords: Algorithm Bias; Personalization; Targeting; Generalized Random Forests (GRF); Discrimination; Customization and Personalization; Decision Making; Fairness; Mathematical Methods
Ascarza, Eva, and Ayelet Israeli. "Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT)." e2115126119. Proceedings of the National Academy of Sciences 119, no. 11 (March 8, 2022).
- January 1999 (Revised October 2010)
- Background Note
Accumulated Earnings Tax and Personal Holding Company Tax
By: Henry B. Reiling and Mark Pollard
Identifies Congress's concerns and objectives in adopting the Accumulated Earnings Tax and the Personal Holding Company Tax. Also describes the provisions' mechanics and some of their practical implications. View Details
Keywords: Business Earnings; Taxation; Business and Government Relations; Business and Shareholder Relations; Public Administration Industry; United States
Reiling, Henry B., and Mark Pollard. "Accumulated Earnings Tax and Personal Holding Company Tax." Harvard Business School Background Note 299-043, January 1999. (Revised October 2010.)
- 21 Aug 2019
- Working Paper Summaries
Improving Customer Compatibility with Operational Transparency
- November 2011
- Case
Comfort Class Transport: Does Customer Service Need an Overhaul?
By: Michael J Roberts and Paul E. Morrison
The general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with... View Details
Keywords: Capacity Utilization; Supply ＆ Demand; Operations Management; Customer Service; Management; Demand and Consumers; Service Operations; Order Taking and Fulfillment; Performance Capacity; Customer Satisfaction; Transportation Industry
Roberts, Michael J., and Paul E. Morrison. "Comfort Class Transport: Does Customer Service Need an Overhaul?" Harvard Business School Brief Case 114-374, November 2011.
- Research Summary
Career and Personal Renewal at Mid-Life
Carl S. Sloane has been studying mid- and late-life transitions in careers and life structures. Two central issues identified in his research, and reflected in the instructional materials for the executive education workshop Age of Options, are (1) the relationship... View Details
- Teaching Interest
Investment Managment for Professional and Personal Investors
By: Luis M. Viceira
IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
soliciting feedback from its most loyal and vocal customers” As impressive as that accomplishment was, 1,000 customers is hardly enough to ensure long-run success. For that, these companies had to scale up... View Details
- Research Summary
Personal Productivity
He is working on a short book advising professionals on how to increase their productivity -- the quality and quantity of their output, as opposed to their hours. The book grows out of an article he published on the subject in the Harvard Business Review
View Details- Article
Risk Attitudes and Personality Traits of Entrepreneurs and Venture Team Members
By: Sari Pekkala Kerr, William R. Kerr and Margaret Dalton
Personality distinctions between entrepreneurs, nonfounder CEOs/leaders, and inventor employees have received limited attention, especially in innovative settings where they are working together. We surveyed these groups, along with other employees of innovative firms,... View Details
Keywords: Entrepreneurs; Inventors; Innovation; Risk; Personal Characteristics; Innovation and Invention; Risk and Uncertainty; Attitudes
Kerr, Sari Pekkala, William R. Kerr, and Margaret Dalton. "Risk Attitudes and Personality Traits of Entrepreneurs and Venture Team Members." Proceedings of the National Academy of Sciences 116, no. 36 (September 3, 2019): 17712–17716.
- Article
Measuring and Managing Customer Profitability
By: Robert S. Kaplan and V.G. Narayanan
Kaplan, Robert S., and V.G. Narayanan. "Measuring and Managing Customer Profitability." Cost Management 15, no. 5 (September–October 2001): 5–15.
- September 2010 (Revised August 2013)
- Case
Liza Davis and the Bargain Hunting Customer
By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry
Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
- 2012
- Module Note
Endeavouring Towards Customer Satisfaction: A Case Study of TVS Motor Company Ltd.
By: Shashank Shah and Shashank Shah
- Article
Is Personal Identity Intransitive?
By: Julian De Freitas and L. Rips
There has been a call for a potentially revolutionary change to our existing understanding of the psychological concept of personal identity. Apparently, people can psychologically represent people, including themselves, as multiple individuals at the same time. Here... View Details