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Show Results For
- All HBS Web
(677)
- People (5)
- News (136)
- Research (329)
- Multimedia (2)
- Faculty Publications (136)
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- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
could be in a meeting at the same time. You’d hear someone answer a question and learn indirectly how to handle a difficult situation. As we grow, I think a lot about how we replicate that experience with training that is within the brand... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
of the market, such as the availability of distribution. Being a first-mover can be even more critical in such markets, they say, less for brand identity than to grasp potentially scarce distribution resources. While exploring emerging... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
November 2013, and launched its first official new market expansion into Washington, DC, in February—a city close in culinary and cultural equivalence to Brussels. The Question: Bookalokal's cofounder and CEO Evelyne White (MBA 2010)... View Details
- 01 Mar 2011
- News
Two Kinds of Green
“We wanted to find a new home for the business.” As it happens, he continues, Clorox was in the process of a significant shift in its strategic focus to brands associated with more natural, healthy, and sustainable lifestyles, such as its... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Bedford, Massachusetts in the 1800s, where we saw the roots of the venture capital industry. Then, of course, we found ourselves in Silicon Valley, where so many of the brands that shape our daily life got their start in humble garages.... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
site, but building a persistent brand is a difficult and expensive proposition. "Online customers clamor for attention to be paid to them," she said. "They expect a high degree of customization and politeness." The next panel moved from... View Details
- 27 Nov 2012
- News
The Beauty of the Network
Pao: A beauty business veteran leverages the HBS network to launch her own skincare line. Photo courtesy Patti Pao Patti Pao (MBA 1987) describes her two years at HBS as “spectacularly unsuccessful,” thanks in part to a culture clash with... View Details
- 04 Mar 2008
- News
HBS Blogs
Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning, organization, resources, and more; archived since Jan. 2003) MBA... View Details
- 09 Jun 2015
- News
Building change from the ground up
as the Taliban-influenced south, operating under a firm policy of cultural sensitivity and ethical transparency in a country ranked as one of the most corrupt in the world. When Roshan launched, police were called in to control the crowds... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 18 Apr 2022
- News
Book Smart
who wrote the Magic Tree House series; Dennis Scott, former NBA player and reading advocate; Andy Jassy (MBA 1997), CEO of Amazon; Roy Swan, head of impact investing at Ford; and Carrie Rathod, who leads brand innovation at Proctor &... View Details
- 22 Feb 2022
- News
Launch Codes
learn more and to watch the final four teams compete for the grand prize. The 2022 finale will take place virtually on March 31. Visit www.hbs.edu/nvc to learn more and to watch the final four teams compete for the grand prize. Codifying View Details
- 01 Dec 2012
- News
From Where We Stand
around the vision, and mobilizes human and other resources in the execution of that vision. Equally important, a leader is responsible for establishing the tone, values, and operating style of the organization in order to form its culture... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and... View Details