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    • All HBS Web  (874)
      • Faculty Publications  (201)

      Corporate PurposeRemove Corporate Purpose →

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      • November 2021
      • Article

      Corporate Strategy and the Theory of the Firm in the Digital Age

      By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott
      The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details
      Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation
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      Menz, Markus, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson, and John Prescott. "Corporate Strategy and the Theory of the Firm in the Digital Age." Journal of Management Studies 58, no. 7 (November 2021): 1695–1720.
      • October 2021 (Revised January 2022)
      • Supplement

      Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

      By: Linda A. Hill and Emily Tedards
      This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details
      Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation
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      Hill, Linda A., and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)." Harvard Business School Supplement 422-041, October 2021. (Revised January 2022.)
      • October 28, 2021
      • Article

      Creating a Meaningful Corporate Purpose

      By: Hubert Joly
      Today, most company leaders believe that their companies’ larger purpose is to make a positive difference in the world—not just to maximize shareholder value. Defining a corporate why and making sure it guides decisions and operations has therefore become a cornerstone... View Details
      Keywords: Corporations; Purpose; Meaningfulness; Organizations; Mission and Purpose; Organizational Change and Adaptation
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      Joly, Hubert. "Creating a Meaningful Corporate Purpose." Harvard Business Review Digital Articles (October 28, 2021).
      • October 19, 2021
      • Article

      The Facebook Trap

      By: Andy Wu
      Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details
      Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy
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      Wu, Andy. "The Facebook Trap." Harvard Business Review Digital Articles (October 19, 2021).
      • October 2021 (Revised October 2022)
      • Case

      The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen

      By: Suraj Srinivasan and Li-Kuan Ni
      In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide... View Details
      Keywords: Opioids; Drug; Investors; Shareholder Activism; Investment Activism; Executive Compensation; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Risk Management; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Business and Stakeholder Relations; Legal Liability; Distribution Industry; Health Industry; Pharmaceutical Industry; United States; West Virginia; Tennessee; Ohio; Pennsylvania
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      Srinivasan, Suraj, and Li-Kuan Ni. "The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen." Harvard Business School Case 122-014, October 2021. (Revised October 2022.)
      • September 2021 (Revised March 2024)
      • Case

      Bühler: Mobilizing Industry around a Common Purpose

      By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen
      Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details
      Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland
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      Gulati, Ranjay, Franz Wohlgezogen, and Malini Sen. "Bühler: Mobilizing Industry around a Common Purpose." Harvard Business School Case 822-001, September 2021. (Revised March 2024.)
      • August 2021
      • Case

      Danone S.A.: Becoming a Mission-Driven Company (A)

      By: Benjamin C. Esty and Emilie Billaud
      Emmanuel Faber became CEO of Danone SA, the French food and beverage company, in 2014. Right from the start, he ran the company with a dual commitment to both profit and purpose (i.e., ESG objectives). In fact, in 2018, he said, “It’s time to make sustainable business... View Details
      Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe
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      Esty, Benjamin C., and Emilie Billaud. "Danone S.A.: Becoming a Mission-Driven Company (A)." Harvard Business School Case 722-354, August 2021.
      • August 2021
      • Supplement

      Danone S.A.: Becoming a Mission-Driven Company (B)

      By: Benjamin C. Esty and Emilie Billaud
      Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company). View Details
      Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe
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      Esty, Benjamin C., and Emilie Billaud. "Danone S.A.: Becoming a Mission-Driven Company (B)." Harvard Business School Supplement 722-355, August 2021.
      • August 2021
      • Supplement

      Danone S.A.: Becoming a Mission-Driven Company (C)

      By: Benjamin C. Esty and Emilie Billaud
      Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company). View Details
      Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe
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      Esty, Benjamin C., and Emilie Billaud. "Danone S.A.: Becoming a Mission-Driven Company (C)." Harvard Business School Supplement 722-356, August 2021.
      • August 2021
      • Supplement

      Aligning Mission and Margin at Southern Bancorp

      By: Brian Trelstad
      Video Supplement for HBS Case No. 321-099. In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how... View Details
      Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
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      Trelstad, Brian. "Aligning Mission and Margin at Southern Bancorp." Harvard Business School Multimedia/Video Supplement 322-702, August 2021.
      • 2021
      • Working Paper

      How to Fix ESG Reporting

      By: Robert S. Kaplan and Karthik Ramanna
      Investors, advocacy groups, academics, and the 200 CEOs of the US Business Roundtable have asked corporations to take on an added purpose beyond a narrow pursuit of shareholder value. In response, many companies now issue ESG (Environmental, Societal, and Governance)... View Details
      Keywords: ESG Reporting; Sustainability; Corporate Purpose; Greenhouse Gas; Activity-Based Costing; Environmental Sustainability; Environmental Management; Corporate Social Responsibility and Impact; Measurement and Metrics; Goals and Objectives; Agreements and Arrangements; Corporate Accountability
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      Kaplan, Robert S., and Karthik Ramanna. "How to Fix ESG Reporting." Harvard Business School Working Paper, No. 22-005, July 2021.
      • July 2021
      • Teaching Plan

      Aligning Mission and Margin at Southern Bancorp

      By: Rebecca Henderson, Brian Trelstad and Eren Kuzucu
      Teaching Plan for HBS Case No. 321-099. In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how... View Details
      Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
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      Henderson, Rebecca, Brian Trelstad, and Eren Kuzucu. "Aligning Mission and Margin at Southern Bancorp." Harvard Business School Teaching Plan 322-018, July 2021.
      • July 2021 (Revised August 2021)
      • Supplement

      Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

      By: Benjamin C. Esty and Allison M. Ciechanover
      As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
      Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States
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      Esty, Benjamin C., and Allison M. Ciechanover. "Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)." Harvard Business School Supplement 222-003, July 2021. (Revised August 2021.) (To be taught in September 2021.)
      • 6 Jul 2021
      • Interview

      Best Buy's Hubert Joly on Walking the Talk of Stakeholder Capitalism

      By: Hubert Joly and Alison Beard
      Hubert Joly, former chairman and CEO of Best Buy, says that now is the time for companies to get serious about operating to benefit not just shareholders but also employees, customers and broader society. In the face of environmental crisis, racial turmoil, and rising... View Details
      Keywords: Stakeholder Capitalism; Business and Stakeholder Relations; Mission and Purpose; Leadership; Corporate Social Responsibility and Impact
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      "Best Buy's Hubert Joly on Walking the Talk of Stakeholder Capitalism." Episode 808, HBR IdeaCast (podcast), Harvard Business Review Group, July 6, 2021. (Interview with Alison Beard.)
      • July–August 2021
      • Article

      SPACs: What You Need to Know

      By: Max Bazerman and Paresh Patel
      Special purpose acquisition companies, or SPACs, have been around in various forms for decades, but during the past two years they’ve taken off in the United States. In 2019, 59 were created, with $13 billion invested; in 2020, 247 were created, with $80 billion... View Details
      Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Investment
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      Bazerman, Max, and Paresh Patel. "SPACs: What You Need to Know." Harvard Business Review 99, no. 4 (July–August 2021): 102–111.
      • May 2021 (Revised August 2021)
      • Case

      Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

      By: Benjamin C. Esty and Allison Ciechanover
      As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
      Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States
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      Esty, Benjamin C., and Allison Ciechanover. "Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test." Harvard Business School Case 221-050, May 2021. (Revised August 2021.)
      • May 2021 (Revised May 2022)
      • Supplement

      Odebrecht's 'Transformation Journey' (B)

      By: Lynn S. Paine, Ruth Costas and Pedro Levindo
      The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details
      Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Pedro Levindo. "Odebrecht's 'Transformation Journey' (B)." Harvard Business School Supplement 321-093, May 2021. (Revised May 2022.)
      • May 2021
      • Teaching Note

      BlackRock: Linking Purpose to Profit

      By: Aiyesha Dey
      Teaching Note for HBS Case No. 120-042 View Details
      Keywords: BlackRock; Investment Management; Stewardship Codes; Stewardship Role Of Institutions; ESG; Purpose; Corporate Purpose; Investment; Asset Management; Corporate Governance; Mission and Purpose; Financial Services Industry; United States
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      Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Teaching Note 121-089, May 2021.
      • April 2021 (Revised January 2022)
      • Case

      SA Taxi: A Vehicle for Empowerment? (A)

      By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin
      SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details
      Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa
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      Hsieh, Nien-he, Dilyana Karadzhova Botha, and F. Christopher Eaglin. "SA Taxi: A Vehicle for Empowerment? (A)." Harvard Business School Case 321-138, April 2021. (Revised January 2022.)
      • April 2021 (Revised January 2022)
      • Supplement

      SA Taxi: A Vehicle for Empowerment? (B)

      By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin
      SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details
      Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa
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      Hsieh, Nien-he, Dilyana Karadzhova Botha, and F. Christopher Eaglin. "SA Taxi: A Vehicle for Empowerment? (B)." Harvard Business School Supplement 321-141, April 2021. (Revised January 2022.)
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