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- Faculty Publications (37)
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- All HBS Web (153)
- Faculty Publications (37)
- Program
Competing in the Age of Digital Platforms
platform by businesses, governments, and/or consumers Understand the influence of data privacy laws, antitrust policy, and regulations Manage platforms as a successful business Maximize value for your... View Details
- Web
Marketing - Faculty & Research
Navigating Consumer Data Privacy in an AI World Re: Eva Ascarza & Ta-Wei Huang 15 May 2024 A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better Re: Julian De Freitas 26 Mar 2024 How... View Details
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
improve or ameliorate the situation. When it comes to decisions on such moral issues, consumers play an important role in the eventual impact on the company. In Nestlé’s case, soon after the company announced its strategy, calls for a... View Details
- Web
Europe - Global
investor relations, consumer marketing, to policy-making issues and the impact of new technologies on business. Privacy Statement (English) Privacy Statement (French) Location... View Details
- Web
Middle East & North Africa - Global
Assistant Professor of Business Administration in the Marketing Unit at HBS, the discussion explored how businesses can leverage AI for content optimization, automated customer insights, AI-powered customer service, and enhanced consumer... View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
provided by us willingly.” George Yurieff put it this way: “If you are concerned about your privacy and want to somehow protect yourself to some extent, start paying for services which you want to use stop posting (send directly to your... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
Facebook’s current data privacy crisis, could learn a lot from Johnson. Let’s examine how Johnson and Zuckerberg measured up against what I have identified as 7 Lessons for Leading in Crisis. #1: Face reality, starting with yourself.... View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
lost critical people in the background who make this whole thing work. Gazette: Twitter has been under a consent decree for over a decade over data privacy and security violations. Back in May, the company had to pay the Department of... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
Profiles - MBA
human-computer interaction, data engineering, generative AI, venture capital, consumer technology Formative experience at the intersection of technology and business: At a time when political polarization seems to be the new normal,... View Details
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data privacy regulations, it breached the public’s... View Details
Keywords: by Lane Lambert
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
years." Companies are forecast to spend $98 billion on AI worldwide in 2023 compared to $38 billion in 2019. While the money may be flowing, few companies have figured out the best way to harness AI while navigating new challenges this technology brings, including... View Details
Keywords: by Dina Gerdeman
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for eye-catching, widespread... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young
- Web
2023 Reunion Presentations - Alumni
Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details