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- All HBS Web
(1,413)
- People (1)
- News (239)
- Research (1,050)
- Events (10)
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- 2009
- Working Paper
Gray Markets and Multinational Transfer Pricing
By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
- November 2019
- Case
Gillette: Cutting Prices to Regain Share
By: Benjamin C. Esty and Daniel Fisher
After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details
Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Consumer Products Industry; Consumer Products Industry; United States
Esty, Benjamin C., and Daniel Fisher. "Gillette: Cutting Prices to Regain Share." Harvard Business School Case 720-378, November 2019.
- 2009
- Chapter
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
assistant professor at HBS, asked the panelists if it was true that price competition is still the major way Chinese consumers differentiate brands from one another. "We see a little bit of a shift away... View Details
Keywords: by Julie Jette
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
- 16 Apr 2009
- Working Paper Summaries
Gray Markets and Multinational Transfer Pricing
Keywords: by Romana L. Autrey & Francesco Bova
- 2025
- Working Paper
Tracking the Short-Run Price Impact of U.S. Tariffs
By: Alberto Cavallo, Paola Llamas and Franco Vazquez
This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details
Cavallo, Alberto, Paola Llamas, and Franco Vazquez. "Tracking the Short-Run Price Impact of U.S. Tariffs." Working Paper, April 2025.
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
- 2008
- Working Paper
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
Rotemberg, Julio J. "Behavioral Aspects of Price Setting, and Their Policy Implications." NBER Working Paper Series, No. 13754, February 2008.
- August 2015
- Article
Price Coherence and Excessive Intermediation
By: Benjamin Edelman and Julian Wright
Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With... View Details
Edelman, Benjamin, and Julian Wright. "Price Coherence and Excessive Intermediation." Quarterly Journal of Economics 130, no. 3 (August 2015): 1283–1328. (First circulated as Price Coherence and Adverse Intermediation in December 2013.)
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their... View Details
- 17 Jan 2014
- Working Paper Summaries
Price Coherence and Adverse Intermediation
- September 2012 (Revised January 2013)
- Case
J.C. Penney's 'Fair and Square' Pricing Strategy
By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the View Details
- 05 Jul 2006
- Working Paper Summaries
Information Dispersion and Auction Prices
- Research Summary
Overview
Professor Santana studies consumer judgment and decision making within the domain of behavioral pricing and the subjective value of money. With respect to behavioral pricing, her current projects are focused on how consumers think, feel, and behave in response to... View Details
- November 2019
- Supplement
Gillette: Cutting Prices to Regain Share
By: Benjamin C. Esty and Daniel Fisher
After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by cutting prices on its razors and blades in April 2017. Bonnie Herzog, an equity analyst at Wells Fargo, must assess how the... View Details
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.