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Consumer goods: market research

eMarketer
Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Statista
Enter "market share" and the consumer View Details
  • 19 Oct 2011
  • News

A Good Look

executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer demand for natural... View Details
Keywords: Health and Personal Care Stores; Retail Trade
  • 01 Jun 2002
  • News

Ads Improve Consumer Decisions

Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by... View Details
Keywords: Laura Singleton (MBA 1988)
  • September 1997 (Revised September 1997)
  • Case

Koc Holding: Arcelik White Goods

By: John A. Quelch
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details
Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Consumer Products Industry; Turkey
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  • January 1990 (Revised February 1993)
  • Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details
Keywords: Price; Consumer Behavior; Monopoly
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  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

may file for an initial public offering by the end of 2011, according to the New York Times. "Groupon has attracted remarkable interest," says Harvard Business School professor Benjamin G. Edelman. "With the economy lagging, View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 31 May 2007
  • Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman
  • January 2017 (Revised October 2021)
  • Case

Delivering the Goods at Shippo

By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates... View Details
Keywords: Application Program Interface; API; API Strategy; Customer Cohorts; Churn; Retention; Entrepreneurship; Venture Capital; Business Startups; Strategy; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Valuation; Shipping Industry; Technology Industry; Retail Industry; San Francisco; California; United States
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  • 17 Mar 2016
  • News

Researchers find a wealth of unconscious decision making among consumers

  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

electrical current, they pressed the lever over and over again, hundreds of times per hour, foregoing food or sleep, until many of them dropped dead from exhaustion. Further research found pleasure centers exist in human brains, too. “People are fairly View Details
Keywords: by Carmen Nobel; Consumer Products
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

be forgotten.” So, if someone asks a company to delete their records because they don't want to be part of any data analysis or algorithms, the company needs to act fast and get it done. Sticking to the usual way of doing things isn't a View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

because consumers are using an imperfect shortcut to make a decision, which makes them more susceptible to inferring that altered products are better, even in situations when this is not true. “It operates in this zone where there is some... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products
  • November 2007
  • Article

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
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  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 and the 1984 Union... View Details
Keywords: by Martha Lagace
  • 01 Dec 2020
  • News

Digital Health Care: Empowering Consumers

occurred in 2020. “COVID-19 is a dreadful pandemic,” she says in the following discussion, “but it has turned everything upside down in the health care sector in some good ways.” What are the most interesting digital health care... View Details
Keywords: April White
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

being in second place, it’s a pretty good place to be.” Consumers end up paying more To study how pricing algorithms affect competition, MacKay and Brown collected detailed pricing data from five large,... View Details
Keywords: by Kristen Senz; Retail
  • 01 Sep 2009
  • News

Consumer Finance Makes HBS Debut

against rivals? The third level of analysis is the political economy. All the businesses that we study at HBS work in the context of a larger political economy. Consumer finance businesses, in particular, more so than many others, operate... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • July–August 2018
  • Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek
A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details
Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Retail Industry
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  • 11 May 2011
  • News

In a Good Place

of Milwaukee (her father worked at the Miller brewery), Gehrke attended Northwestern University, where she was introduced to poster design while working in a print shop. From there she went to the Pratt Institute for a master’s degree in View Details