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  • January 2014 (Revised June 2014)
  • Supplement

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details
Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Consumer Products Industry; Consumer Products Industry; United States
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  • 20 Jun 2018
  • News

Graphic images speak to consumers of sugary drinks

  • 15 Jul 2013
  • Research & Ideas

Five Imperatives for Improving Health Care

when the information is so complex? The key is not just to get the information to the consumers but to help them process it." Decentralizing approaches to problem solving: Conference attendees and survey respondents generally... View Details
Keywords: by Carmen Nobel; Health
  • March 2008 (Revised January 2010)
  • Background Note

Note on Accountability in the U.S. Health Care System

By: Regina E. Herzlinger and Michael Millenson
This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details
Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States
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  • Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and View Details
Keywords: Health Care; Health Care
  • 04 Jul 2011
  • Research & Ideas

Making the Case for Consumer-Driven Health Care

HBS professor Regina Herzlinger has been the foremost advocate for what she calls "consumer-driven health care." In this video, she argues that just as consumers drive the retail industry, so too... View Details
Keywords: by Carmen Nobel; Health
  • 02 Aug 2004
  • Research & Ideas

Health Care Research and Prospects

As is clear to anyone who pays medical insurance premiums or has undergone any kind of medical procedure, the business of health care is an expensive one. The technology is expensive. The research is expensive. The services are expensive.... View Details
Keywords: by Wendy Guild Swearingen; Health
  • 15 Nov 2004
  • Research & Ideas

Solving the Health Care Conundrum

Effective value-based competition will be centered on addressing health conditions over the entire life cycle of care (not the specific components of care such as surgery, office visits, home care, and so on), and competition will shift... View Details
Keywords: by Michael E. Porter; Health
  • December 1994 (Revised March 1996)
  • Case

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States
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  • 15 Jul 2020
  • Video

The HBS Health Minute: Leveraging Artificial Intelligence and Deep-Learning Insights to Improve Health Outcomes and Reduce Costs

  • March 2020
  • Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Health Industry; United States
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  • Research Summary

Consumerism and the Distributed Delivery of Health Care

By: Robert S. Huckman
This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details
  • 04 Jul 2011
  • News

Making the Case for Consumer-Driven Health Care

  • Video

Making the Case for Consumer-Driven Health Care

    Consumers, Corporations and Public Health (Oxford University Press, 2016)

    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    • June 2011 (Revised May 2012)
    • Case

    Nestlé SA: Nutrition, Health and Wellness Strategy

    By: Rebecca M. Henderson and Ryan Johnson
    In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details
    Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry
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    • 08 Apr 2009
    • Research & Ideas

    Clayton Christensen on Disrupting Health Care

    interrelated. People who have studied this industry for a long time have come up with a number of feasible ideas to get at the cost problem, including high-deductible insurance and health savings accounts. But until we make sure that the... View Details
    Keywords: by Deborah Blagg; Health
    • 01 Sep 2006
    • News

    Redefining Health Care

    value for patients, as measured by health outcomes per dollar expended. Porter recently talked about the book. The American model of health-care delivery is largely private and competitive. Yet costs are soaring, access is restricted, and... View Details
    Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Health, Social Assistance
    • 01 Dec 2013
    • News

    Curing Health Care

    Prescriptions: Free the Data! Build a Killer App Measure Health Care's Real Costs Make Medicine Personal Leverage Human Nature Integrate Preventive Care and Payment BUSH: A passionate advocate for improving View Details
    Keywords: Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services; Ambulatory Health Care Services
    • May 2008
    • Teaching Note

    Disney Consumer Products: Marketing Nutrition to Children (TN)

    By: David E. Bell and Mary L. Shelman
    Teaching Note for [507-006]. View Details
    Keywords: Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Consumer Products Industry
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