Publications

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July 1995 (Revised October 1995)
Background Note

Electronic Commerce: Trends and Opportunities

By: Lynda M. Applegate and Janis Lee Gogan

In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details

Keywords: Internet and the Web; Trends; Opportunities

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23 Sep 2008
First Look

First Look: September 23, 2008

Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from online... View Details

Keywords: Martha Lagace

July 2023 (Revised July 2023)
Background Note

Generative AI Value Chain

By: Andy Wu and Matt Higgins

Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details

Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

As part of his administration's strategy to rejuvenate American manufacturing, President Obama has called for the creation of a National Network of Manufacturing Innovation (NNMI) to advance and diffuse novel manufacturing technologies.... View Details

Keywords: by Gary Pisano; Manufacturing

August 2012
Case

Jess Westerly at Kauflauf GmbH

By: John J. Gabarro and Colleen Kaftan

Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider... View Details

Keywords: Applications and Software; Organizational Culture; Organizational Change and Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social and Collaborative Networks; Planning; Web Services Industry; Germany

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Computer Industry; Pittsburgh; San Francisco

2017
Working Paper

Inventory Management for Mobile Money Agents in the Developing World

By: Karthik Balasubramanian, David F. Drake and Douglas Fearing

Mobile money systems, platforms built and managed by mobile network operators to allow money to be stored as digital currency, have burgeoned in the developing world as a mechanism to transfer money electronically. Mobile money agents exchange cash for electronic value... View Details

Keywords: Currency; Mobile Technology; Market Platforms; Developing Countries and Economies

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17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

the blink of an eye. Wireless is another enabling technology, allowing the computer and other digital devices to access the Internet and other networks from an ever-increasing number of remote locations. In... View Details

Keywords: by Sean Silverthorne; Computer; Computer

16 Oct 2018
First Look

New Research and Ideas, October 16, 2018

be used to forecast product life cycles at scale. In two empirical studies, one of search interest in social networks and the other of new computer sales, we demonstrate that our model outperforms leading... View Details

Keywords: Dina Gerdeman

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

solutions to educational gaming to online learning courses for computers in classrooms. This interest and activity should allow us to make great progress in the years ahead. We also recommend investing in technological platforms that will... View Details

Keywords: by Martha Lagace; Education

16 Mar 2009
Working Paper Summaries

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

Keywords: by Benjamin Edelman; Computer; Computer; Computer

19 Dec 2006
First Look

First Look: December 19, 2006

difficult to compute. Yet these customers generate value to the firm because their presence attracts fee-paying sellers. In this paper we consider the value of a customer in these types of networked setting. We View Details

Keywords: Sean Silverthorne

24 Mar 2009
First Look

First Look: March 24, 2009

Working PapersRunning Out of Numbers: Scarcity of IP Addresses and What to Do About It (revised) Author:Benjamin Edelman Abstract The Internet's current numbering system is nearing exhaustion: existing protocols allow only a finite set of View Details

Keywords: Martha Lagace

2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

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12 Feb 2009
Working Paper Summaries

Platform Competition, Compatibility, and Social Efficiency

Keywords: by Ramon Casadesus-Masanell & Francisco Ruiz-Aliseda; Computer

December 2003 (Revised October 2005)
Case

High-Definition TV: The Grand Alliance

By: Thomas R. Eisenmann

Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details

Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States