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Show Results For
- All HBS Web
(1,877)
- People (2)
- News (316)
- Research (1,334)
- Events (5)
- Multimedia (3)
- Faculty Publications (609)
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- Forthcoming
- Article
Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges
By: Dan Amiran, Evgeny Lyandres and Daniel Rabetti
How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
Amiran, Dan, Evgeny Lyandres, and Daniel Rabetti. "Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges." Management Science (forthcoming). (Pre-published online February 5, 2025.)
- July 1981
- Background Note
Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition
By: Kim B. Clark
Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details
- Web
FAQ - U.S. Competitiveness
FAQ About the Project What is the U.S. Competitiveness Project? The U.S. Competitiveness Project is a research-led effort to understand and enhance the competitiveness of the... View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
products it invents and designs to others. Nothing could be further from the truth. This logic is predicated on utterly false assumptions about the divisibility of R&D and manufacturing and basic competitive dynamics. Yes, there are some... View Details
Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges
How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011): 903–923.
- Summer 2017
- Article
Performance Feedback in Competitive Product Development
By: Daniel P. Gross
Performance feedback is ubiquitous in competitive settings where new products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I... View Details
Keywords: Feedback; Evaluation; Tournaments; Innovation; Performance Evaluation; Motivation and Incentives; Rank and Position; Product Development; Learning
Gross, Daniel P. "Performance Feedback in Competitive Product Development." RAND Journal of Economics 48, no. 2 (Summer 2017): 438–466.
- 2010
- Working Paper
Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged
By: Werner H. Erhard, Michael C. Jensen and Steve Zaffron
We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups, organizations, and societies. Our model reveals the causal link between integrity and increased... View Details
Keywords: Trust; Performance Productivity; Information Technology; Knowledge; Moral Sensibility; Opportunities; Competitive Advantage; Legal Liability; Cost vs Benefits
Erhard, Werner H., Michael C. Jensen, and Steve Zaffron. "Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged." Harvard Business School Working Paper, No. 10-061, February 2010.
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
- Web
Strategy - Institute For Strategy And Competitiveness
business. Yet until the 1980s, terms like strategic positioning and competitive advantage were absent from the corporate lexicon. Even today, many leaders and managers fail to grasp the fundamental concepts... View Details
- 11 May 2020
- Op-Ed
Immigration Policies Threaten American Competitiveness
It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details
Keywords: by William R. Kerr
- May 2012 (Revised August 2012)
- Case
Apple Inc. in 2012
By: David B. Yoffie and Penelope Rossano
On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details
Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry
Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
- Web
Eligibility | New Venture Competition
(HSPH) Innovative Problem Solving & Design Thinking in Healthcare (HSPH) Launching Tech Ventures (HBS) Leadership, Entrepreneurship, and Learning (HGSE) Managing the Future of Work (HBS) Power and Influence for Positive Impact (HBS/HKS)... View Details
- 04 Nov 2016
- News
The Competitiveness of Lost Causes
(photos by Jennifer Heffner) As lead private-sector specialist at the World Bank Group’s Trade and Competitiveness Global Practice, Emiliano Duch (MBA 1991) draws on 25 years of experience in helping countries and regions to develop View Details
Keywords: Deborah Blagg
- Web
Frameworks - Institute For Strategy And Competitiveness
globe with the overarching goal of value for patients. Drivers of Competitiveness Competitiveness is the productivity with which a location (nation, state, city or region) uses its human, capital, and... View Details
- 01 Jun 2009
- News
Consumption Is America’s Competitive Advantage
In the saber-rattling and highly influential 2007 report Rising Above the Gathering Storm, the National Academies warned that America’s technology and scientific leadership was being surpassed by a number of Asian countries, threatening both our dominant View Details
- Web
The Five Forces - Institute For Strategy And Competitiveness
competitive structure of an industry, and its profitability. Industry structure, together with a company's relative position within the industry, are the two basic drivers of company profitability. Share... View Details