Publications
Publications
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- All HBS Web
(589)
- Faculty Publications (190)
- November 2018
- Case
Yatooq: Longing for Arabic Coffee
By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy
As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details
Keywords: Entrepreneurial Sales; Entrepreneurial Selling; Entrepreneurial Marketing; Barrier To Entry; Business Start-ups; Yatooq; Entrepreneurship; Private Sector; For-Profit Firms; Business Strategy; Patents; Business Startups; Strategic Planning; Competitive Strategy; Adaptation; Corporate Entrepreneurship; Corporate Strategy; Food and Beverage Industry; Saudi Arabia; Asia
- October 2018
- Article
Competing with Complementors: An Empirical Look at Amazon.com
By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details
- 2018
- Working Paper
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
By: Tomomichi Amano and Hiroshi Ohashi
In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
- August 2018 (Revised August 2019)
- Case
Oscar Health Insurance: What Lies Ahead for a Unicorn Insurance Entrant?
By: Leemore Dafny and Victoria Marone
Keywords: Oscar Insurance; Fintech; US Health Care; Affordable Care Act (ACA); Health Insurance Marketplaces; Insurer Competition; Provider Consolidation; Market Entry; Health Care and Treatment; Entrepreneurship; Market Entry and Exit; Negotiation; Growth Management; Health Industry; Insurance Industry; New York (state, US); New Jersey
- August 2018
- Case
MISHA: Modernizing the World of Shisha
By: William R. Kerr and Gamze Yucaoglu
The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
- February 2018
- Case
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
- 2018
- Working Paper
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
- August 2017
- Case
RoboTech: Storming into the U.S. Market
By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
- Article
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
- April 2017
- Supplement
Imprimis (C)
By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
This case is a supplement to Imprimis (A & B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the... View Details
- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details
- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case complements “Moshe Kahlon: Telecommunications Reform and Competition in Israel’s Cellular Market (A),” HBS case number 417-017, which addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of... View Details
Keywords: Market Reform; Political Leadership; Industry Regulation; Regulatory Reforms; Economic Sectors; Private Sector; Public Sector; Values and Beliefs; Ethics; Geography; Geopolitical Units; Country; Government and Politics; Government Administration; Government Legislation; Leadership; Leadership Style; Leading Change; Market Design; Market Participation; Duopoly and Oligopoly; Supply and Industry; Industry Structures; Telecommunications Industry; Communications Industry; Public Administration Industry; Israel
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
- May 2016 (Revised June 2017)
- Case
India's Amul: Keeping Up with the Times
By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
- April 2016
- Teaching Note
Flipkart: Transitioning to a Marketplace Model
By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
- 2016
- Working Paper
The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
- December 2015
- Article
Does Planning Regulation Protect Independent Retailers?
By: Raffaella Sadun
Regulations aimed at curbing the entry of large retail stores have been introduced in many countries to protect independent retailers. Analyzing a planning reform launched in the United Kingdom in the 1990s, I show that independent retailers were actually harmed by the... View Details
- October 2015
- Teaching Note
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower... View Details
Keywords: Convertible Debt; Uncertainty; Competition; Startup; China; Supply ＆ Demand; Growth; Rare Earth Minerals; Discounted Cash Flows; Mining; Payoff Diagrams; Option Pricing; Capital Budgeting; Capital Structure; Cash Flow; Financial Strategy; Market Entry and Exit; Vertical Integration; Valuation; Metals and Minerals; Mining Industry; Industrial Products Industry; Canada; California
- March 2015 (Revised December 2015)
- Case
Coffee Wars in India: Café Coffee Day 2013
By: David B. Yoffie and Rachna Tahilyani
Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details
- March 2015 (Revised December 2015)
- Case
Coffee Wars in India: Café Coffee Day 2015
By: David B. Yoffie and Rachna Tahilyani
This case is an update of "Coffee Wars in India: Café Coffee Day 2013." It explores Café Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015. View Details