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  • January 2024 (Revised August 2024)
  • Case

Essex County Community Foundation: Pivot to Systems Philanthropy

By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details
Keywords: Philanthropy and Charitable Giving; Reputation; Civil Society or Community; Social Issues; Alignment; Nonprofit Organizations; Business and Stakeholder Relations; Collaborative Innovation and Invention; Leading Change; Massachusetts
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Rangan, V. Kasturi, Brian Trelstad, and Courtney Han. "Essex County Community Foundation: Pivot to Systems Philanthropy." Harvard Business School Case 524-066, January 2024. (Revised August 2024.)
  • Fall 2012
  • Article

Innovation Strategy and Entry Deterrence

By: Ozge Turut and Elie Ofek
We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details
Keywords: Competition; Innovation Strategy; Risk and Uncertainty; Markets; Mathematical Methods
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Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012).
  • 06 Mar 2006
  • Research & Ideas

Four Strategies for Making Concessions

unreciprocated. In this article, I present four strategies to help you maximize the likelihood that others will acknowledge your gestures of goodwill and reciprocate in kind. 1. Label Your Concessions In negotiation, don't assume that... View Details
Keywords: by Deepak Malhotra
  • June 2006 (Revised April 2007)
  • Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details
Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career
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George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
  • August 2016
  • Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb
Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details
Keywords: Management Succession; Communication Strategy; Technology Industry
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Groysberg, Boris, J. Yo-Jud Cheng, and Annelena Lobb. "CEO Succession at Cisco (B): Announcement Strategy." Harvard Business School Supplement 417-032, August 2016.
  • 02 Feb 2004
  • Research & Ideas

Mapping Your Corporate Strategy

outcomes. The discipline of creating the strategy map of linked objectives in the four perspectives engages the executive team, and often promotes much greater clarity and commitment to the strategy. Once created, the View Details
Keywords: by Martha Lagace
  • June 1991 (Revised February 1999)
  • Case

Willow Creek Community Church (A)

By: Leonard A. Schlesinger
Describes the historic evolution and current positioning of a Christian church which focuses on the attraction of "unchurched" individuals. Describes the church's strategic service vision and its current growth and leadership problems. View Details
Keywords: Mission and Purpose; Strategic Planning; Social Enterprise; Marketing Strategy; Growth Management; Religion; Service Industry
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Schlesinger, Leonard A. "Willow Creek Community Church (A)." Harvard Business School Case 691-102, June 1991. (Revised February 1999.)
  • 26 Mar 2006
  • Research & Ideas

The Office of Strategy Management

distinct advantage. These organizations have found ways to describe and communicate their strategies using powerful and tested approaches. They have recognized the need to make View Details
Keywords: by Martha Lagace
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

for change and understood the importance of communicating the vision and strategy to every employee. Without such strong leadership at the top, even the comprehensive management system we introduce in this... View Details
Keywords: by Martha Lagace
  • April 2011 (Revised July 2014)
  • Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind
Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
  • Teaching Interest

Driving Digital Strategy (DIGS)

By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
  • October 1992 (Revised October 1993)
  • Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales
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Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)
  • February 2007 (Revised March 2007)
  • Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen
Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details
Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland
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Kimbrough, Michael D., Gregory S. Miller, Vincent Marie Dessain, and Ane Damgaard Jensen. "Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis." Harvard Business School Case 107-050, February 2007. (Revised March 2007.)
  • 16 Nov 2021
  • Cold Call Podcast

Can Mass General Brigham Diversify Its Community of Innovators?

Keywords: Re: Katherine B. Coffman; Health
  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
  • February 2006 (Revised November 2012)
  • Case

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Located in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300... View Details
Keywords: Developing Countries and Economies; Multinational Firms and Management; Agreements and Arrangements; Corporate Social Responsibility and Impact; Business and Community Relations; Non-Governmental Organizations; Conflict Management; Mining Industry; Australia; Peru
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Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)." Harvard Business School Case 506-023, February 2006. (Revised November 2012.)
  • February 2021
  • Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
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Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
  • 1999
  • Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton
Keywords: Marketing Communications; Integration
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Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.
  • December 2019
  • Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
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Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
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