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  • All HBS Web  (455)
    • News  (8)
    • Research  (420)
    • Events  (2)
  • Faculty Publications  (310)

Show Results For

  • All HBS Web  (455)
    • News  (8)
    • Research  (420)
    • Events  (2)
  • Faculty Publications  (310)
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  • Article

The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face

By: Christine E. Looser and Thalia Wheatley
Faces capture humans' attention; yet, beyond aesthetic appreciation, it is presumably not the face itself that interests people but the mind behind it. Minds think, feel, and act in ways that have direct consequences for well-being, but despite their importance, how... View Details
Keywords: Social Psychology; Mind Perception; Face Perception; Identity; Cognition and Thinking
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Looser, Christine E., and Thalia Wheatley. "The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face." Psychological Science 21, no. 12 (December 2010).
  • March 2020
  • Article

Is This My Group or Not? The Role of Ensemble Coding of Emotional Expressions in Group Categorization

By: Amit Goldenberg, Timothy D. Sweeny, Emmanuel Shpigel and James J. Gross
When exposed to others’ emotional responses, people often make rapid decisions as to whether these others are members of their group or not. These group categorization decisions have been shown to be extremely important to understanding group behavior. Yet, despite... View Details
Keywords: Categorization; Ensemble Coding; Summary Statistical Perception; Social Cognition; Emotions; Perception; Groups and Teams
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Goldenberg, Amit, Timothy D. Sweeny, Emmanuel Shpigel, and James J. Gross. "Is This My Group or Not? The Role of Ensemble Coding of Emotional Expressions in Group Categorization." Journal of Experimental Psychology: General 149, no. 3 (March 2020).
  • February 2011
  • Article

Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
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Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
  • 2015
  • Conference Presentation

Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

By: Luciana Silvestri and Anil Doshi
Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry
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Silvestri, Luciana, and Anil Doshi. "Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash." Paper presented at the Strategic Management Society Annual International Conference, Denver, CO, 2015.
  • September 2017
  • Article

The Belief in a Favorable Future

By: Todd Rogers, Don A. Moore and Michael I. Norton
People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details
Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior
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Rogers, Todd, Don A. Moore, and Michael I. Norton. "The Belief in a Favorable Future." Psychological Science 28, no. 9 (September 2017): 1290–1301.
  • January 2017
  • Article

Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice

By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer
Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details
Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior
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Karmarkar, Uma R., Baba Shiv, and Rebecca M.C. Spencer. "Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice." Journal of Behavioral Decision Making 30, no. 1 (January 2017): 70–79.
  • 2012
  • Chapter

Problem Solving and Search in Networks

By: David Lazer and Ethan Bernstein
This chapter examines the role that networks play in facilitating or inhibiting search for solutions to problems at both the individual and collective levels. At the individual level, search in networks enables individuals to transport themselves to a very different... View Details
Keywords: Network Organizations; Search; Problem Solving; Individual; Individuals And Teams; Collective; Cognitive Search; Network Search; Search Typology; Networks; Social and Collaborative Networks; Theory; Knowledge Sharing
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Lazer, David, and Ethan Bernstein. "Problem Solving and Search in Networks." Chap. 17 in Cognitive Search: Evolution, Algorithms, and the Brain, edited by Peter M. Todd, Thomas T. Hills, and Trevor W. Robbins, 269–282. Cambridge, MA: MIT Press, 2012.
  • 2025
  • Working Paper

Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
  • January 2025
  • Case

AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

By: Lauren Cohen, Grace Headinger and Sophia Pan
Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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Cohen, Lauren, Grace Headinger, and Sophia Pan. "AI Meets VC: The Data-Driven Revolution at Quantum Light Capital." Harvard Business School Case 225-053, January 2025.
  • 2015
  • Article

Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

By: George E. Newman, Julian De Freitas and Joshua Knobe
Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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Newman, George E., Julian De Freitas, and Joshua Knobe. "Beliefs About the True Self Explain Asymmetries Based on Moral Judgment." Cognitive Science 39, no. 1 (2015): 96–125.
  • March 2019 (Revised June 2021)
  • Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
  • 17 May 2018
  • Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

audience of the day with the president, believing the last idea he hears is the one most likely to be chosen. If true, the president is no better or worse than most of us in allowing cognitive biases to cloud our thinking. We are, for... View Details
Keywords: by Sean Silverthorne
  • April 2014
  • Article

Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs

By: Adam Waytz and Michael I. Norton
Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can... View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Emotions; Cognition and Thinking
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Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444.
  • Research Summary

The Learning As BehaviorS (LABS) Model

The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details
  • Research Summary

My research is concerned with the way in which people find their way to meaningful and satisfying work. I am also interested in the way in which the culture and productivity of business organizations are enhanced when individuals are able to move toward work activities... View Details
  • 2012
  • Working Paper

Rainmakers: Why Bad Weather Means Good Productivity

By: Jooa Julia Lee, Francesca Gino and Bradley R. Staats
People believe that weather conditions influence their everyday work life, but to date, little is known about how weather affects individual productivity. Most people believe that bad weather conditions reduce productivity. In this research, we predict and find just... View Details
Keywords: Productivity; Opportunity Cost; Distractions; Weather; Performance Productivity; Social Psychology; Mathematical Methods
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Lee, Jooa Julia, Francesca Gino, and Bradley R. Staats. "Rainmakers: Why Bad Weather Means Good Productivity." Harvard Business School Working Paper, No. 13-005, July 2012.
  • Research Summary

Meaningful Work as a Process of Imagination, Narrative, Self-Efficacy and Enactment

I am particularly concerned with the elicitation of images as they represent, in their association and amplification, the fullness of cognition in its affective, rational and behavioral dimensions. Careers may be conceptualized as a reciprocal interaction of... View Details
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

related discipline of survival psychology shine a light on the present moment and contains wisdom for how leaders can manage the unrolling crisis. “As CEOs in this crisis, we have no option but to become the wartime CEO, however... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
  • 24 Feb 2016
  • Research & Ideas

Why It's Best to Take Tests Early in the Day

scores decrease. Why? Because they suffer from cognitive fatigue. In other words, their brains get tired. However, test scores do increase slightly when students get to take a short break immediately before taking a test. These are among... View Details
Keywords: by Carmen Nobel; Education
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