Publications

January 2014 (Revised December 2014)
Case

GenapSys: Business Models for the Genome

By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details

Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States

Educators

2022
Working Paper

Capitalism and Global Governance in Business History: A Roundtable Discussion

By: Sabine Pitteloud, Grace Ballor, Patricia Clavin, Nicolás M. Perrone, Neil Rollings and Quinn Slobodian

This working paper brings together a diverse group of scholars to discuss the historiography of capitalism, business history and global governance and lay the foundations for further research in this area. Grace Ballor and Sabine Pitteloud open the discussion with a... View Details

Keywords: Capitalism; Business History; Multinational Corporation; Business And Government Relations; Business And Society; Business And The Environment; International Relations; Regulation; Business Interest Association; Lobbying; Private Governance; State-business Relations; Political Risk; Neo-Liberalism; Governance; Globalized Firms and Management; Government and Politics

SSRN

16 Jun 2009
Research Event

Business Summit: The Future of Market Capitalism

agonizing dilemma: Wealth creation comes from market capitalism, yet the market system has been hard for many parts of society, resulting in insecurities and inequalities. Under political pressure View Details

Keywords: Re: Michael E. Porter

April 2019 (Revised June 2019)
Teaching Plan

Innovation and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer

Teaching Plan for HBS No. 319-110. View Details

December 2014 (Revised January 2015)
Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details

Keywords: Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East

October 2018 (Revised February 2019)
Teaching Plan

Corruption and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna and Nataliya Langburd Wright

Teaching Note for HBS No. 319-054. View Details

2019
Chapter

International Business and Emerging Markets in Historical Perspective

By: Geoffrey Jones

This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details

Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization

2021
Working Paper

The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s

By: Grace Ballor

Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details

Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white... View Details

Keywords: by Carmen Nobel; Education

2010
Journal Article

Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

By: Ramon Casadesus-Masanell and Joan E. Ricart

The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment. View Details

Keywords: Modeling Innovation; Business Improvement; Spain; Competitive Strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition

2014
Working Paper

Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey

By: Asli M. Coplan and Geoffrey Jones

This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details

Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Banking Industry; Electronics Industry; Middle East; Europe

SSRN

March 2015
Article

Business Model Evaluation: Quantifying Walmart's Sources of Advantage

By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé

We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details

Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit

18 Aug 2017
Working Paper Summaries

Emerging Markets and the Future of Business History

Keywords: by Gareth Austin, Carlos Dávila, and Geoffrey Jones

2008
Blog

Harvard Business Online—Marketing Know:How: How to Penetrate the US Market

By: John A. Quelch

Register to Read

2008
Blog

Harvard Business Online—Marketing Know:How: How to Market in a Recession

By: John A. Quelch

Register to Read

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America

Register to Read

March 2025
Case

Mobvoi's Path Through Market Challenges and Business Reinvention

By: Paul A. Gompers and Shu Lin

Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details

Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China

Educators