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  • All HBS Web  (10,255)
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    • News  (2,453)
    • Research  (5,963)
    • Events  (47)
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Show Results For

  • All HBS Web  (10,255)
    • People  (21)
    • News  (2,453)
    • Research  (5,963)
    • Events  (47)
    • Multimedia  (136)
  • Faculty Publications  (4,056)
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  • 29 May 2009
  • Research Event

Business Summit: Introduction to the Future of Market Capitalism

research project exploring the views of global business leaders and HBS faculty on what might threaten the world's economic progress. The spread of market capitalism around the world over the past 100 years... View Details
Keywords: Re: Joseph L. Bower
  • fall 1998
  • Article

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman
Keywords: Teaching; Higher Education; Markets; Business Ventures
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Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).
  • June 2014
  • Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
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Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
  • 1999
  • Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck
Keywords: Higher Education; Markets; Organizations
Citation
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Baker, George P., Michael C. Jensen, Carliss Y. Baldwin, and Karen H. Wruck. "Organizations and Markets at Harvard Business School, 1984-1996." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
  • 14 Dec 2015
  • Working Paper Summaries

Business Groups Exist in Developed Markets Also: Britain Since 1850

Keywords: by Geoffrey Jones
  • 2019
  • Chapter

Origins and Development of Global Business

By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
  • June 2015
  • Teaching Note

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: Elie Ofek and Olivier Toubia
Keywords: Marketing
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Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015.
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Pricing for Profit

By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
  • Article

Oral History and the Business History of Emerging Markets

By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
Keywords: Oral History; Corruption; Business History; Emerging Markets; Entrepreneurship; Globalization; Business and Government Relations; Government and Politics; Asia; Africa; Latin America
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Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
  • June 2015
  • Tutorial

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: E. Ofek and Olivier Toubia
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Ofek, E., and Olivier Toubia. Marketing Exercise: Using Conjoint Analysis for Business Decisions. Harvard Business School Tutorial 515-713, June 2015.
  • Article

Business Investment in Education in Emerging Markets Since the 1960s

By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
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Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy

By: John A. Quelch
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Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
  • January 2013
  • Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
  • March 2008
  • Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
Citation
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Coval, Joshua D., and Erik Stafford. "Dynamic Markets." Harvard Business School Course Overview Note 208-143, March 2008.​
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • 2015
  • Chapter

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron
This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details
Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Value; Negotiation Deal
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Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Chap. 1 in Business Models and Modelling. Vol. 33, edited by Charles Baden-Fuller and Vincent Mangematin. Advances in Strategic Management. Emerald Group Publishing, 2015.
  • March 1990
  • Article

Automobile Marketing in the Context of American Business History

By: R. S. Tedlow
Keywords: Marketing; Business History; Auto Industry; United States
Citation
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Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
  • 2015
  • Working Paper

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron
This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details
Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Negotiation Deal
Citation
SSRN
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Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Harvard Business School Working Paper, No. 15-089, May 2015. (Revised June 2015.)
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
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