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- All HBS Web (127)
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- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics... View Details
Keywords: Sean Silverthorne
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
- March 2020 (Revised May 2020)
- Case
Redefining Mogul
By: Ethan C. Rouen
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details
Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Serafeim, George, Ethan Rouen, and Sarah Gazzaniga. "Redefining Mogul." Harvard Business School Case 120-043, March 2020. (Revised May 2020.)
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
that when users of social media platforms are motivated to signal their virtue, it leads them to behave badly,” she says. Yet her results suggest that people expect greater social rewards for broadcasting the truth. “Our results suggest... View Details
Keywords: by Avery Forman
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
what some might think is the most revolutionary concept in marketing to come along in a long time in a very matter-of-fact way. Bob Nemens commented, "Traditional marketers may be quick to dismiss Internet chatter as coming from the... View Details
Keywords: by James Heskett
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- August 2009 (Revised January 2012)
- Case
Pandora: Royalties Kill the Web Radio Star? (A)
By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
let people broadcast their personal values the way a bumper sticker on the back of a car does." CONCEPT: Enable the viewer to showcase a badge of honor and relate to tribes. EXAMPLE: Fiat's rapping mommy. Last December, Fiat UK released... View Details
- January 2014
- Teaching Note
Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)
By: John Quelch
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile View Details
Keywords: Sean Silverthorne
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
- February 2013
- Case
YouTube Channels
By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
- 08 Mar 2011
- First Look
First Look: March 8
the company's revenues, high gaming revenue still raised some questions. Between now and when Ben-Gacem had first submitted a bid of 60 million for Moneybookers back in November 2006, the U.S. Congress had enacted the Unlawful Internet... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
information technologies of the last several decades such as databases, call centers, and the Internet have had the effect of facilitating interaction between firms and individually identified customers. Such interactivity makes... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace