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  • February 2015
  • Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
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Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
  • Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
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Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
  • July 2001 (Revised September 2005)
  • Case

USA TODAY: Pursuing the Network Strategy (A)

By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are... View Details
Keywords: by Martha Lagace
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz... View Details
Keywords: by Nancy F. Koehn
  • May 2012
  • Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance." GfK Marketing Intelligence Review 4, no. 1 (May 2012): 14–23.
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period of high inflation,... View Details
Keywords: by Ana Elena Azpúrua
  • August 2012 (Revised October 2015)
  • Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
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Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
  • 03 Mar 2011
  • Working Paper Summaries

How Firm Strategies Influence the Architecture of Transaction Networks

Keywords: by Jianxi Luo, Daniel E. Whitney, Carliss Y. Baldwin & Christopher L. Magee
  • 2012
  • Working Paper

Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community

By: Jevin D. West, Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon and Carl T. Bergstrom
In this paper, we show how the Eigenfactor® score, originally designed for ranking scholarly journals, can be adapted to rank the scholarly output of authors, institutions, and countries based on author-level citation data. Using the methods described herein, we... View Details
Keywords: Body of Literature; Measurement and Metrics; Networks; Rank and Position; Research; Motivation and Incentives
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West, Jevin D., Michael C. Jensen, Ralph J. Dandrea, Gregg Gordon, and Carl T. Bergstrom. "Author-Level Eigenfactor Metrics: Evaluating the Influence of Authors, Institutions and Countries within the SSRN community." Harvard Business School Working Paper, No. 12-068, February 2012.
  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
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Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
  • 2023
  • Working Paper

Estimating Productivity in the Presence of Spillovers: Firm-Level Evidence from the U.S. Production Network

By: Ebehi Iyoha
This paper examines the extent to which productivity gains are transmitted across U.S. firms through buyer-supplier relationships. Many empirical studies measure firm-to-firm spillovers using firm-level productivity estimates derived from control function approaches.... View Details
Keywords: Supply and Industry; Partners and Partnerships; Production
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Iyoha, Ebehi. "Estimating Productivity in the Presence of Spillovers: Firm-Level Evidence from the U.S. Production Network." Harvard Business School Working Paper, No. 24-033, December 2023. (Winner of the Young Economists' Essay Award at the 2021 Annual Conference of the European Association for Research in Industrial Economics (EARIE))
  • February 2022
  • Case

Toraya

By: Lauren Cohen and Akiko Kanno
Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details
Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Retail Industry; Japan
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Cohen, Lauren, and Akiko Kanno. "Toraya." Harvard Business School Case 222-068, February 2022.
  • April 2025
  • Article

Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic

By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston and Carey E. Priebe
Workplace communications around the world were drastically altered by COVID-19, related work-from-home orders, and the rise of remote work. To understand these shifts, we analyzed aggregated, anonymized metadata from over 360 billion emails within 4,361 organizations... View Details
Keywords: Remote Work; COVID-19; Communication Technology; Organizational Change and Adaptation
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Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, and Carey E. Priebe. "Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic." Management Science 71, no. 4 (April 2025): 3428–3448.
  • 2010
  • Other Unpublished Work

Hunkering Down and Venturing Out: Network Activation in Response to the Uncertainty of Organizational Restructuring

Uncertain times in organizational life are often accompanied by shifts in resources and power and can trigger a desire for people to affiliate with others. Yet little is understood about which network ties people activate when they feel uncertain about their standing... View Details
Keywords: Risk and Uncertainty; Restructuring; Interpersonal Communication; Organizational Structure
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Srivastava, Sameer B. "Hunkering Down and Venturing Out: Network Activation in Response to the Uncertainty of Organizational Restructuring." November 2010.
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • December 1998
  • Case

Bell Atlantic and the Union City Schools (A): The Intelligent Network

By: Rosabeth M. Kanter and Ellen Pruyne
The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details
Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; New Jersey
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Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (A): The Intelligent Network." Harvard Business School Case 399-029, December 1998.
  • January 2015 (Revised July 2015)
  • Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; China; Great Britain
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Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
  • 2012
  • Other Unpublished Work

Towards Efficiencies in Canadian Internet Traffic Exchange

By: Benjamin Edelman and Bill Woodcock
Canadian Internet access is heavily and unnecessarily dependent upon foreign infrastructure, especially U.S. infrastructure. This dependence imposes significant burdens upon Canadian Internet users:

* Service prices are higher than would be the case if... View Details
Keywords: Networks; Canada; Privacy; Technology Networks; Rights; Communication Technology; Internet; Ethics; Telecommunications Industry; Canada
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Edelman, Benjamin, and Bill Woodcock. "Towards Efficiencies in Canadian Internet Traffic Exchange." Canadian Internet Registration Authority, September 2012.
  • Article

Guanxi versus Networking: Distinctive Configurations of Affect- and Cognition-based Trust in the Networks of Chinese and American Managers

By: Roy Y.J. Chua, M.W. Morris and P. Ingram
This research investigates hypotheses about differences between Chinese and American managers in the configuration of trusting relationships within their professional networks. Consistent with hypotheses about Chinese familial collectivism, an egocentric network survey... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Managerial Roles; Relationships; Cognition and Thinking; Emotions; Social and Collaborative Networks; Trust; China; United States
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Chua, Roy Y.J., M.W. Morris, and P. Ingram. "Guanxi versus Networking: Distinctive Configurations of Affect- and Cognition-based Trust in the Networks of Chinese and American Managers." Journal of International Business Studies 40, no. 3 (April 2009): 480–508.
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