Filter Results:
(103)
Show Results For
- All HBS Web
(460)
- People (1)
- News (103)
- Research (282)
- Multimedia (1)
- Faculty Publications (58)
Show Results For
- All HBS Web
(460)
- People (1)
- News (103)
- Research (282)
- Multimedia (1)
- Faculty Publications (58)
Sort by
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business. Since... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details
Keywords: Jill Radsken
- 01 Apr 2001
- News
Beyond Accommodation
thought it would allow me to have a direct impact for a while.” The interesting business model that attracted Gibbons to NIB was also the organization’s weak point only a few years earlier. As a nonprofit organization established by the... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our more than 185 million fans, while... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Jun 2015
- News
Screen Grab
veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle. I think it’s part of what has... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Apr 1998
- News
Going For The Summit
women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter... View Details
Keywords: Caroline Chauncey
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 01 Jun 2017
- News
Supercharged
batteries, the most expensive component of EVs. GM has already begun rolling out the Bolt, a hatchback that can travel 238 miles on a single charge and costs around $30,000—a combination of range and affordability that promises for the first time to make electric cars... View Details
- 01 Mar 2010
- News
Sole Mates
I’m the CEO of Invest Macedonia, the primary institution in the country responsible for attracting foreign investments. The prime minister asked me to take the job, and I report directly to him. It’s the highest nonpolitical position in... View Details
- 01 Dec 2003
- News
Business Answers the Call
principals at the school level, so the challenge was to create the operations to match.” Kete has recently been chosen for the selective two-year “resident executive” program of the nonprofit Broad Foundation, whose goal is to attract... View Details
- 01 Sep 2008
- News
Negative Ad Power
against an attractive but relatively unknown candidate. The alternative of crafting a distinct, positive image takes longer and becomes more difficult as the day of judgment approaches. Policy differences grow fuzzier as both candidates... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 01 Dec 2009
- News
Robert Goodwin
social enterprise work as a recruiting tool to attract the best young talent, our approach is much more sustainable in the long run because it avoids the reintegration issues that often arise when executives spend months away. What are... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 01 Dec 2000
- News
Latin America's Decade
open markets and trade began to emerge across Latin America. In recent years, state-owned companies have been privatized, currencies stabilized, and inflation reduced. These changes have helped attract a fresh influx of foreign direct... View Details