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  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its architecture for end users to... View Details
Keywords: Martha Lagace
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 19 May 2022
  • News

Leading to Salvation

when Hennepin County got ready, we found an African American fellow who’s a graduate of the University of Minnesota School of Architecture to design the building. And he designed it. And many of his family members had been buried there.... View Details
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport and the industry developed.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2012
  • First Look

First Look: June 5

present day. It covers early entrepreneurial attempts to develop solar energy, the use of passive solar in architecture before World War II, and the subsequent growth of the modern photovoltaic industry. It explores the role of... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm increasingly relies on software to... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs. View Details
Keywords: Martha Lagace
  • Web

Courses by Title - Course Catalog

10 Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating Value Through Corporate Restructuring Finance Stuart C. Gilson Spring 2026 Q3Q4 3.0... View Details
  • 22 Sep 2009
  • First Look

First Look: September 22

architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams... View Details
Keywords: Martha Lagace
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
  • 01 Apr 1996
  • News

Technology for Learning's Sake

initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • Web

Courses by Faculty Unit - Course Catalog

Solutions for the Poor (Global and Local) (also listed under General Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5... View Details
  • 15 Jan 2013
  • First Look

First Look: January 15

Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors Authors:Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee Publication:Industrial and Corporate Change Abstract Many... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
  • Web

Print View - Course Catalog

long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and brand... View Details
  • 16 Apr 2013
  • First Look

First Look: April 16

series that also comprises cases A, B, and D, and collectively covers JLL's evolution between the years 1999 and 2012. Purchase this case: http://hbr.org/search/113116-PDF-ENG Harvard Business School Case 113-117 Jones Lang LaSalle (2012): Integrated Services and the... View Details
Keywords: Sean Silverthorne