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(941)
- People (7)
- News (341)
- Research (465)
- Events (2)
- Multimedia (9)
- Faculty Publications (157)
Show Results For
- All HBS Web
(941)
- People (7)
- News (341)
- Research (465)
- Events (2)
- Multimedia (9)
- Faculty Publications (157)
- 2021
- Working Paper
Salience
By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details
Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior
Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. "Salience." NBER Working Paper Series, No. 29274, September 2021.
- Research Summary
Overview
Chu's research is focused on business and low income sectors, particularly in the use of commercial platforms to deliver what has traditionally been considered public responsibilities. In the last three decades, business models have emerged to meet the underserved... View Details
Keywords: Impact Investing; Microfinance; Base Of The Pyramid; Role Of Profit And Social Impact; Private Sector Development; Emerging Markets; Business Ventures; Health Care and Treatment; Management; Social Enterprise; Strategy; Financial Services Industry; Banking Industry; Health Industry; Latin America; North and Central America; Asia; Africa
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
We all understand at some level that stars in the worlds of film, sports, and even business create results. If you want big box office for Pirates of View Details
- January 2008
- Article
The Value of a Broader Product Portfolio
By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
- 06 Dec 2012
- News
The Microwork Solution
- Article
Toward a Corporate Culture of Health: Results of a National Survey
By: Michael Anne Kyle, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman and Sara J. Singer
Context: The private sector has a large potential role in advancing health and well-being, but attention to corporate practices around health tends to focus on a narrow range of issues and on large businesses. Systematically describing private sector engagement in... View Details
Keywords: Corporate Health; Social Determinants Of Health; Health Policy; Public Health; Organizations; Health; Policy; Surveys
Kyle, Michael Anne, Lumumba Seegars, John M. Benson, Robert J. Blendon, Robert S. Huckman, and Sara J. Singer. "Toward a Corporate Culture of Health: Results of a National Survey." Milbank Quarterly 97, no. 4 (December 2019): 954–977.
- February 2004 (Revised November 2004)
- Case
Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo
Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corp., the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest... View Details
Keywords: Technology; Value Creation; Change Management; Marketing Strategy; Competitive Advantage; Video Game Industry
Coughlan, Peter J. "Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo." Harvard Business School Case 704-487, February 2004. (Revised November 2004.)
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
- January 2018
- Technical Note
Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations
By: V. Kasturi Rangan and Tricia Gregg
Unlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS Technical Note written for students of the HBS MBA course Business at the Base of the Pyramid (BBOP), offers readers pragmatic perspectives on how the... View Details
Keywords: Developing Countries and Economies; Social Issues; Value Creation; Human Needs; Performance Evaluation
Rangan, V. Kasturi, and Tricia Gregg. "Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations." Harvard Business School Technical Note 518-057, January 2018.
- 2007
- Chapter
Microfinance: Business, Profitability, and the Creation of Social Value
By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these... View Details
Keywords: Microfinance; Investment Return; Profit; Governing Rules, Regulations, and Reforms; Social Enterprise; Non-Governmental Organizations; Perspective; Value Creation
Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
- November 17, 2009
- Article
The Dark Underbelly of Online Advertising
By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details
Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).
- April 2021 (Revised April 2021)
- Case
Project Restart: Deciding the Future of English Football
By: Nour Kteily and Deepak Malhotra
In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details
Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom
Kteily, Nour, and Deepak Malhotra. "Project Restart: Deciding the Future of English Football." Harvard Business School Case 921-050, April 2021. (Revised April 2021.)
- Web
Managing the Future of Work
government, and individual decision making to explore the data and ideas that should drive the next wave of immigration policy and business practice. Reports Building From... View Details
- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
this approach positively affects a company's bottom line. "In many ways the book is not about communication as much as it is about performance," Groysberg says. "In an economic environment where there is so... View Details
Keywords: by Carmen Nobel
- 14 Mar 2023
- In Practice
What Does the Failure of Silicon Valley Bank Say About the State of Finance?
bank was different, and it is highlighted in its name and in the history of its public statement. "The bottom line: The art is not to predict... View Details
- 11 Jul 2012
- Research & Ideas
The Future of Boards
In discussions that continue to swirl in the aftermath of the financial crisis, the question of corporate... View Details
Keywords: by Julia Hanna
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
bottom line. Q: Why is India gaining prominence for medical tourism? A: India is encouragingly less "scary" now. I think a lot of entrusting medical care to different locations is about a... View Details
- 10 Aug 2021
- Cold Call Podcast
The Science of Sales Conversations with Gong’s Amit Bendov
Keywords: Re: Alison Wood Brooks
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
federal regulation. So my bottom line is we need a financial product safety commission that ensures some basic safety for American families.” Don’t Expect CEOs in Handcuffs Harvard economics professor Gregory Mankiw, former chairman View Details