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      • Faculty Publications  (989)

      Behavioral Decision ResearchRemove Behavioral Decision Research →

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      • September 2023
      • Module Note

      Live Case Exercise for Financial Reporting

      By: Tatiana Sandino and Marshal Herrmann
      Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details
      Keywords: Financial Reporting; Research; Corporate Disclosure
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      Sandino, Tatiana, and Marshal Herrmann. "Live Case Exercise for Financial Reporting." Harvard Business School Module Note 124-031, September 2023.
      • September 2023 (Revised January 2024)
      • Case

      RightHand Robotics: Choosing the First Market

      By: Thomas R. Eisenmann and Stacy Straaberg
      In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details
      Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts
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      Eisenmann, Thomas R., and Stacy Straaberg. "RightHand Robotics: Choosing the First Market." Harvard Business School Case 824-006, September 2023. (Revised January 2024.)
      • September 2023
      • Article

      A Pull versus Push Framework for Reputation

      By: Jillian J. Jordan
      Reputation is a powerful driver of human behavior. Reputation systems incentivize 'actors' to take reputation-enhancing actions, and 'evaluators' to reward actors with positive reputations by preferentially cooperating with them. This article proposes a reputation... View Details
      Keywords: Reputation; Behavior; Game Theory
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      Jordan, Jillian J. "A Pull versus Push Framework for Reputation." Trends in Cognitive Sciences 27, no. 9 (September 2023): 852–866.
      • September–October 2023
      • Article

      Interpretable Matrix Completion: A Discrete Optimization Approach

      By: Dimitris Bertsimas and Michael Lingzhi Li
      We consider the problem of matrix completion on an n × m matrix. We introduce the problem of interpretable matrix completion that aims to provide meaningful insights for the low-rank matrix using side information. We show that the problem can be... View Details
      Keywords: Mathematical Methods
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      Bertsimas, Dimitris, and Michael Lingzhi Li. "Interpretable Matrix Completion: A Discrete Optimization Approach." INFORMS Journal on Computing 35, no. 5 (September–October 2023): 952–965.
      • 2023
      • Article

      On the Impact of Actionable Explanations on Social Segregation

      By: Ruijiang Gao and Himabindu Lakkaraju
      As predictive models seep into several real-world applications, it has become critical to ensure that individuals who are negatively impacted by the outcomes of these models are provided with a means for recourse. To this end, there has been a growing body of research... View Details
      Keywords: Forecasting and Prediction; AI and Machine Learning; Outcome or Result
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      Gao, Ruijiang, and Himabindu Lakkaraju. "On the Impact of Actionable Explanations on Social Segregation." Proceedings of the International Conference on Machine Learning (ICML) 40th (2023): 10727–10743.
      • August 2023
      • Case

      Constellation Pharmaceuticals: Corporate Development at a Novel Therapeutic Company

      By: Satish Tadikonda and Brad Prosek
      Constellation Pharmaceuticals was a company focused on epigenetic therapies for cancer patients. Despite a promising start and an early deal with a leading biopharma company, the company weathered twin setbacks in the end of a major research collaboration and the... View Details
      Keywords: Mergers and Acquisitions; Health Care and Treatment; Organizational Change and Adaptation; Research and Development; Business Strategy; Partners and Partnerships; Goals and Objectives; Pharmaceutical Industry; United States
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      Tadikonda, Satish, and Brad Prosek. "Constellation Pharmaceuticals: Corporate Development at a Novel Therapeutic Company." Harvard Business School Case 824-032, August 2023.
      • 2023
      • Working Paper

      How People Use Statistics

      By: Pedro Bordalo, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer
      We document two new facts about the distributions of answers in famous statistical problems: they are i) multi-modal and ii) unstable with respect to irrelevant changes in the problem. We offer a model in which, when solving a problem, people represent each hypothesis... View Details
      Keywords: Decision Choices and Conditions; Microeconomics; Mathematical Methods; Behavioral Finance
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      Bordalo, Pedro, John J. Conlon, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer. "How People Use Statistics." NBER Working Paper Series, No. 31631, August 2023.
      • August 2023
      • Case

      Reimagining Hindustan Unilever (A)

      By: Sunil Gupta and Rachna Tahilyani
      In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
      Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
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      Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
      • August 2023
      • Supplement

      Reimagining Hindustan Unilever (B)

      By: Sunil Gupta and Rachna Tahilyani
      In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details
      Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India
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      Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (B)." Harvard Business School Supplement 524-022, August 2023.
      • August 2023 (Revised August 2023)
      • Case

      Sky Therapeutics: Innovating in Digital Therapeutics

      By: Satish Tadikonda, Olivia Reszczynski and William Marks
      Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details
      Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Industry; Technology Industry
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      Tadikonda, Satish, Olivia Reszczynski, and William Marks. "Sky Therapeutics: Innovating in Digital Therapeutics." Harvard Business School Case 824-023, August 2023. (Revised August 2023.)
      • 2023
      • Working Paper

      Algorithm Failures and Consumers' Response: Evidence from Zillow

      By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio
      In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer... View Details
      Keywords: Algorithmic Pricing; Price; Forecasting and Prediction; Consumer Behavior; Real Estate Industry
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      Troncoso, Isamar, Runshan Fu, Nikhil Malik, and Davide Proserpio. "Algorithm Failures and Consumers' Response: Evidence from Zillow." Working Paper, July 2023.
      • 2024
      • Working Paper

      Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries

      By: Loreto Cox and Natalia Garbiras-Diaz
      Building on citizens’ animosity towards politicians, anti-establishment parties and candidates have achieved significant electoral success. While recent studies examine the supply-side, we know little about what drives citizens’ anti-establishment sentiments and how... View Details
      Keywords: Political Parties; Political Instability; Democracy; Elections; Electoral Behavior; Election Outcomes; Ideology; Political Elections; Policy; Governance; Government and Politics; Social Issues; Society; Perception; Crime and Corruption; Latin America; South America; Colombia; Peru
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      Cox, Loreto, and Natalia Garbiras-Diaz. "Anti-Political-Establishment Citizens: An In-Depth Study from Two Latin American Countries." Working Paper, July 2024.
      • July 2023
      • Article

      Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

      By: Raghabendra P. KC, Vincent Mak and Elie Ofek
      We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details
      Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving
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      KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
      • July 11, 2023
      • Article

      How Reputation Does (and Does Not) Drive People to Punish Without Looking

      By: Jillian J. Jordan and Nour S. Kteily
      Punishing wrongdoers can confer reputational benefits, and people sometimes punish without careful consideration. But are these observations related? Does reputation drive people to people to “punish without looking”? And if so, is this because unquestioning... View Details
      Keywords: Opposing Perspectives; Outrage Culture; Signaling; Ideology; Moralistic Punishment; Perspective; Behavior; Reputation; Decision Making
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      Jordan, Jillian J., and Nour S. Kteily. "How Reputation Does (and Does Not) Drive People to Punish Without Looking." Proceedings of the National Academy of Sciences 120, no. 28 (July 11, 2023).
      • 2023
      • Working Paper

      The Complexity of Economic Decisions

      By: Xavier Gabaix and Thomas Graeber
      We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details
      Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production
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      Gabaix, Xavier, and Thomas Graeber. "The Complexity of Economic Decisions." Harvard Business School Working Paper, No. 24-049, February 2024.
      • 2023
      • Working Paper

      Evaluation and Learning in R&D Investment

      By: Alexander P. Frankel, Joshua L. Krieger, Danielle Li and Dimitris Papanikolaou
      We examine the role of spillover learning in shaping the value of exploratory versus incremental R&D. Using data from drug development, we show that novel drug candidates generate more knowledge spillovers than incremental ones. Despite being less likely to reach... View Details
      Keywords: Research and Development; Forecasting and Prediction; Valuation; Pharmaceutical Industry
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      Frankel, Alexander P., Joshua L. Krieger, Danielle Li, and Dimitris Papanikolaou. "Evaluation and Learning in R&D Investment." Harvard Business School Working Paper, No. 23-074, May 2023. (NBER Working Paper Series, No. 31290, May 2023.)
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • 2023
      • Working Paper

      Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

      By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
      Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
      Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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      Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Harvard Business School Working Paper, No. 23-066, April 2023. (Accepted by Organization Science.)
      • May–June 2023
      • Article

      Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

      By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
      The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
      Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
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      Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
      • May 2023
      • Article

      Political Ideology and International Capital Allocation

      By: Elisabeth Kempf, Mancy Luo, Larissa Schäfer and Margarita Tsoutsoura
      Does investors' political ideology shape international capital allocation? We provide evidence from two settings—syndicated corporate loans and equity mutual funds—to show ideological alignment with foreign governments affects the cross-border capital allocation by... View Details
      Keywords: Capital Flows; Syndicated Loans; Mutual Funds; Partisanship; Polarization; Elections; Political Ideology; Banks and Banking; Institutional Investing; Behavioral Finance; Decision Choices and Conditions
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      Kempf, Elisabeth, Mancy Luo, Larissa Schäfer, and Margarita Tsoutsoura. "Political Ideology and International Capital Allocation." Journal of Financial Economics 148, no. 2 (May 2023): 150–173.
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