Auto Callable Note - Publications - Faculty & Research

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

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14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case: https://hbsp.harvard.edu/product/518065-PDF-ENG Harvard Business School Case 618-023... View Details

Keywords: by Sean Silverthorne

February 2018
Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta

Teaching Note for HBS No. 817-081. View Details

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February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

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February 2003 (Revised November 2003)
Exercise

Accounting for Pensions at General Motors Corporation (B)

By: David F. Hawkins and Jacob Cohen

A potential investor in General Motor's stock reviews the retiree benefit note data included in the company's 2001 financial statements as part of the investment analysis of the company. View Details

Keywords: Investment; Accounting; Compensation and Benefits; Auto Industry; Auto Industry; Auto Industry

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October 2017 (Revised September 2022)
Teaching Note

Fuyao Glass America: Sourcing Decision

By: Willy Shih

This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details

Keywords: Supply Chains; Labor Market; Labor Supply; Arbitrage; Tradable Sector; Supply Chain Management; Supply Chain; Labor; Globalization; Globalized Markets and Industries; Geographic Location; Auto Industry; United States; China

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22 May 2019
Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

income, and Sen. Bernie Sanders has pushed for eliminating undergraduate tuition and fees at public colleges and universities. Di Maggio is careful to note that his team did not study the costs of any debt-relief proposal. But it’s clear... View Details

Keywords: by Dina Gerdeman

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

do with management. In the article, I used the case examples of Sears Auto Centers and Beech-Nut Nutrition Corporation to challenge the view that individual character is fixed and unchanging, and to show how organisational factors—such as... View Details

Keywords: by Dina Gerdeman

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Auto Industry; Miami; Orlando; Tampa

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December 2018
Teaching Note

Autonomous Vehicles: The Rubber Hits the Road…but When?

By: William Kerr and James Palano

The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Management; Decision Making; AI and Machine Learning; Auto Industry; Auto Industry

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X: The Foghorn Decision

Ferrari: Shifting to Carbon Neutrality

First Look at New Research and Ideas, August 14, 2018

Tesla in 2015

The Art and Science of Brand Valuation

Accounting for Pensions at General Motors Corporation (B)

Fuyao Glass America: Sourcing Decision

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

Pricing Simulation: Universal Car Rental

Autonomous Vehicles: The Rubber Hits the Road…but When?

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