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  • March 1995 (Revised July 1995)
  • Case

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)
  • June 2012
  • Teaching Note

Apple Inc. in 2012 (TN)

By: David B. Yoffie
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Yoffie, David B. "Apple Inc. in 2012 (TN)." Harvard Business School Teaching Note 712-497, June 2012.
  • November 1990 (Revised November 1991)
  • Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details
Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States
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Gibbs, Michael J. "Apple Computer (A): Industry, Strategy, and Organization." Harvard Business School Case 491-040, November 1990. (Revised November 1991.)
  • 2019
  • Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song
This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details
Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
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Chung, Doug J., Kyoungwon Seo, and Reo Song. "Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure." Harvard Business School Working Paper, No. 20-066, December 2019.
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

Apple CEO Tim Cook didn’t come to his post with an activist agenda, yet when law enforcement officials began pressuring the company to hand over iPhone users’ data without their permission, Cook took what he believed was a moral stance to... View Details
Keywords: by Avery Forman
  • 23 Jun 2020
  • Cold Call Podcast

Is it Time for Big Apple Circus to Fold the Tent?

Keywords: Re: David G. Fubini; Entertainment & Recreation
  • March 1995
  • Teaching Note

Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN

By: David B. Yoffie
Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details
Keywords: Computer Industry; China
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Yoffie, David B. "Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN." Harvard Business School Teaching Note 795-136, March 1995.
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • June 2010
  • Teaching Note

Apple Inc. in 2010 (TN)

By: David B. Yoffie
Teaching Note for 710467. View Details
Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Electronics Industry; Computer Industry
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Yoffie, David B. "Apple Inc. in 2010 (TN)." Harvard Business School Teaching Note 710-484, June 2010.
  • Article

The iPad Showdown: Apple Versus Comcast

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "The iPad Showdown: Apple Versus Comcast." Harvard Business Review Blogs (January 28, 2010).
  • August 1985 (Revised May 1987)
  • Case

John Sculley at Apple Computer (B)

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Pava, Calvin H P. "John Sculley at Apple Computer (B)." Harvard Business School Case 486-002, August 1985. (Revised May 1987.)
  • April 2000
  • Teaching Note

Reshaping Apple Computer's Destiny 1992 (Abridged) TN

By: Clayton M. Christensen and Tara Donovan
Teaching Note for (9-300-002). View Details
Keywords: Computer Industry; California
Citation
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Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged) TN." Harvard Business School Teaching Note 300-129, April 2000.
  • August 1985 (Revised May 1987)
  • Case

John Sculley at Apple Computer (A)

Citation
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Pava, Calvin H P. "John Sculley at Apple Computer (A)." Harvard Business School Case 486-001, August 1985. (Revised May 1987.)
  • July 1993
  • Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie
Teaching Note for (9-393-011). View Details
Keywords: Computer Industry; California
Citation
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Yoffie, David B. "Reshaping Apple Computer's Destiny 1992 TN." Harvard Business School Teaching Note 394-037, July 1993.
  • October 24, 2016
  • Article

Apple Has Designs on Stifling Innovation

By: Scott Duke Kominers
Citation
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Kominers, Scott Duke. "Apple Has Designs on Stifling Innovation." Bloomberg View (October 24, 2016).
  • March 1995 (Revised February 1997)
  • Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
  • April 2000
  • Supplement

Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement II

By: Clayton M. Christensen and Tara Donovan
Supplements the case. View Details
Keywords: Computer Industry; California
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Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement II." Harvard Business School Supplement 300-060, April 2000.
  • April 2000
  • Supplement

Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement I

By: Clayton M. Christensen and Tara Donovan
Supplements the case. View Details
Keywords: Computer Industry; California
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Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement I." Harvard Business School Supplement 300-059, April 2000.
  • 19 Nov 2019
  • Op-Ed

Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech

In late August, the Apple Card debuted with a minimalist look and completely “no fee” model, creating a frenzy of anticipation. Millions signed up to be alerted for the release. Designed to boost traffic to its slow-to-be-adopted View Details
Keywords: by Karen G. Mills; Financial Services
  • June 2010
  • Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke
Teaching Note for 609066. View Details
Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry
Citation
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Thomke, Stefan H. "Design Thinking and Innovation at Apple (TN)." Harvard Business School Teaching Note 610-105, June 2010.
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