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Publications

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    • All HBS Web  (587)
      • Faculty Publications  (136)

      Agricultural ProductionRemove Agricultural Production →

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      • 2015
      • Case

      Advanced Leadership Pathways: Robert Meaney and Technology for Agriculture in Sub-Saharan Africa

      By: Rosabeth Moss Kanter and Renee Vuillaume
      Two Valmont Industries (an international leader in infrastructure products and services) colleagues, Robert (Bob) Meaney and Richard Berkland hoped to improve the lives of small and medium-sized farmers in the developing world through modern irrigation technology. In... View Details
      Keywords: Developing World; Farm; Farming; Small-scale Farmers; Agriculture; Agricultural Production; Water Management; Water; Leadership Skills; Agribusiness; Information Technology; Technology Adoption; Leadership; Development Economics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Africa; Ghana; Tanzania; Rwanda
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      Kanter, Rosabeth Moss, and Renee Vuillaume. "Advanced Leadership Pathways: Robert Meaney and Technology for Agriculture in Sub-Saharan Africa." Harvard Business Publishing Case 316-059, 2015. (Harvard Advanced Leadership Initiative.)
      • October 2015
      • Case

      Clearwater Seafoods

      By: Forest L. Reinhardt
      Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details
      Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada
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      Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • January 2015
      • Case

      Cresud and Argentina

      By: David E. Bell and Mary Shelman
      Argentina-based Cresud managed 1 million hectares (2.5 million acres) of land in South America. For 20 years, the publicly traded company's strategy had been to acquire underutilized properties and turn them into productive farmland for cattle and crops. In 2014,... View Details
      Keywords: Argentina; Farmland Ownership; Farming; Government Agricultural Policy; Agribusiness; Agriculture and Agribusiness Industry; Argentina; South America
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      Bell, David E., and Mary Shelman. "Cresud and Argentina." Harvard Business School Case 515-043, January 2015.
      • December 2014
      • Case

      JBS

      By: David E. Bell
      JBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form... View Details
      Keywords: Protein; Beef; Brazil; Prepared Foods; Agribusiness; Agriculture; Expansion; Growth Management; Food; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Brazil
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      Bell, David E. "JBS." Harvard Business School Case 515-066, December 2014.
      • December 2014
      • Case

      Louis Dreyfus Commodities

      By: David E. Bell
      Louis Dreyfus Commodities (LDC or Dreyfus) is the D of the ABCD grain-trading giants. The case describes how their business works and details the strategy by which management turned the company around in recent years. The case presents a number of issues facing the... View Details
      Keywords: Commodities; Commodity Trading; Agriculture; Agribusiness; Plant-Based Agribusiness; Goods and Commodities; Financial Markets; Business Strategy; Product Marketing
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      Bell, David E. "Louis Dreyfus Commodities." Harvard Business School Case 515-065, December 2014.
      • March 2014
      • Module Note

      Implementing Environmentally Sustainable Operations

      By: Michael W. Toffel
      Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
      • November 2013
      • Case

      IdentiGEN

      By: Ray A. Goldberg and Matthew Preble
      Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being... View Details
      Keywords: Animal-Based Agribusiness; Agribusiness; Supply Chain Management; Agriculture and Agribusiness Industry; Canada; United Kingdom; United States; Republic of Ireland
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      Goldberg, Ray A., and Matthew Preble. "IdentiGEN." Harvard Business School Case 914-408, November 2013.
      • September 2013 (Revised June 2016)
      • Case

      The Morning Star Company: Self-Management at Work

      By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

      Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

      Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Gino, Francesca, Bradley R. Staats, Brian J. Hall, and Tiffany Y. Chang. "The Morning Star Company: Self-Management at Work." Harvard Business School Case 914-013, September 2013. (Revised June 2016.)
      • September 2013 (Revised August 2015)
      • Background Note

      Leadership and Teaming

      By: Ethan Bernstein
      Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
      Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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      Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
      • September 2013
      • Teaching Note

      Gary Hirshberg and Stonyfield Farm

      By: Nancy F. Koehn and Nora N. Khan

      Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details

      Keywords: Development Stage Enterprises; Entrepreneurs; Experimentation; Management By Objective; Technology; Values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States
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      Koehn, Nancy F., and Nora N. Khan. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Teaching Note 314-019, September 2013.
      • July 2013
      • Case

      Novozymes: Establishing the Cellulosic Ethanol Value Chain

      By: Willy Shih and Sen Chai

      As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

      Keywords: System Complexity; Industrial Enzymes; Ethanol; Collulosic Ethanol; Fermentation; Genomics; Genetic Engineering; Value Chain; Assembling Value Chain; Energy Sources; Renewable Energy; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Management; Growth and Development Strategy; Industry Growth; Production; Research; Research and Development; Science; Genetics; Natural Environment; Environmental Sustainability; Science-Based Business; Business Strategy; Commercialization; Vertical Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Denmark; United States
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      Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
      • June 2013 (Revised January 2016)
      • Case

      Château Margaux: Launching the Third Wine

      By: Elie Ofek and Eric E. Vogt
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France
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      Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
      • 2013
      • Working Paper

      How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment

      By: Shawn Cole, Xavier Gine and James Vickery
      Weather is a key source of income risk, particularly in emerging market economies. This paper uses a randomized controlled trial involving a sample of Indian farmers to study how an innovative rainfall insurance product affects production decisions. We find that... View Details
      Keywords: Risk Management; Production; Weather; Insurance; Emerging Markets; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India
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      Cole, Shawn, Xavier Gine, and James Vickery. "How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment." Harvard Business School Working Paper, No. 13-080, March 2013. (Revised September 2014.)
      • March 2013
      • Teaching Note

      Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)

      By: Ray A. Goldberg and Matthew Preble
      In December 2012, Hans Jöhr, Nestlé's head of corporate agriculture, was preparing to meet with the company's board of directors to discuss its vision for the future related to sustainable agriculture. Nestlé's continued success depended on its ability to access the... View Details
      Keywords: Sustainability; Sustainability Management; Agribusiness; Environmental Sustainability; Food; Nutrition; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Matthew Preble. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)." Harvard Business School Teaching Note 913-412, March 2013.
      • December 2012 (Revised April 2013)
      • Case

      Olam: On a New Course

      By: David E. Bell, Forest Reinhardt and Mary Shelman
      From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
      Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria
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      Bell, David E., Forest Reinhardt, and Mary Shelman. "Olam: On a New Course." Harvard Business School Case 513-044, December 2012. (Revised April 2013.)
      • December 2012 (Revised August 2013)
      • Case

      Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

      By: Ray A. Goldberg and Lorin A. Fries
      Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details
      Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Lorin A. Fries. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)." Harvard Business School Case 913-406, December 2012. (Revised August 2013.)
      • 2012
      • Working Paper

      Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

      By: Geoffrey Jones
      This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details
      Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; Europe; Latin America; Middle East; North and Central America
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      Jones, Geoffrey. "Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions." Harvard Business School Working Paper, No. 13-024, August 2012.
      • December 2011 (Revised October 2015)
      • Case

      Fonterra

      By: David E. Bell and Mary Shelman
      In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. View Details
      Keywords: Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia
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      Bell, David E., and Mary Shelman. "Fonterra." Harvard Business School Case 512-003, December 2011. (Revised October 2015.)
      • December 2011 (Revised May 2016)
      • Case

      Marine Harvest: Leading Salmon Aquaculture

      By: David E. Bell and Ryan Johnson
      Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details
      Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Bell, David E., and Ryan Johnson. "Marine Harvest: Leading Salmon Aquaculture." Harvard Business School Case 512-042, December 2011. (Revised May 2016.)
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