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November 2016 (Revised September 2018)
Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann

Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details

February 2010 (Revised May 2010)
Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes

The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details

Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States

June 2024
Article

Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy

By: Tina Highfill and Matthew Weinzierl

Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View Details

Keywords: Technological Innovation; Economic Growth; Price; Production; Aerospace Industry

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09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

With global markets in turmoil over the last several weeks, leaders throughout the world are starting to think about how they should respond if confronted with an economic downturn. Yet what do we know about how leaders decide what to do when demand suddenly falls? And... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Aerospace

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies

Article

Space, the Final Economic Frontier

By: Matthew C. Weinzierl

After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details

Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category being touted as the next big thing,” says McDonald, an... View Details

Keywords: by Roberta Holland; Aerospace; Aerospace; Aerospace

May 2022
Case

Honeywell: Transforming a Century Old Industrial

By: William W. George, Michael Norris and John Masko

In late 2021, Darius Adamczyk, Chairman and CEO of Honeywell is considering the changes he has made to the company since he took over the top leadership position in 2017. The company he had inherited from his predecessor, David Cote, was seen by most as a... View Details

Keywords: Business Conglomerates; Transformation; Technological Innovation; Leading Change; Business Strategy; Mergers and Acquisitions; Business Organization; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; North Carolina; New Jersey

January 2017
Case

Danaher Corporation, 2007–2017

By: John R. Wells and Gabriel Ellsworth

On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation... View Details

Keywords: Danaher; Fortive; Larry Culp; Beckman Coulter; Pall; Life Sciences; Diagnostics; Environmental Operations; Water Management; Dental; Testing; Measurement; Fuel; Fleet Management; Automation; Toolmaking; Tools; Disease Management; Continuous Improvement; Toyota Production System; Divestiture; Spinoffs; Spin-off; Networks; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Divisions; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Joint Ventures; Restructuring; Engineering; Chemicals; Construction; Machinery and Machining; Profit; Revenue; Globalized Firms and Management; Multinational Firms and Management; Health; Health Care and Treatment; Health Disorders; Medical Specialties; Business History; Job Cuts and Outsourcing; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Practices and Processes; Management Succession; Management Systems; Resource Allocation; Market Entry and Exit; Measurement and Metrics; Logistics; Business Processes; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Science; Genetics; Natural Environment; Wastes and Waste Processing; Science-Based Business; Opportunities; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Consolidation; Corporate Strategy; Diversification; Expansion; Technology; Software; Technology Networks; Technology Platform; Value; Valuation; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry; United States; District of Columbia

31 May 2016
HBS Case

Who Owns Space?

itself and the public sector can piggyback on it, that’s a pretty efficient and sustainable model” The Blue Origin case focuses on the aerospace engineering company Jeff Bezos began in 2000, just six years after founding Amazon. As his... View Details

Keywords: Re: Matthew C. Weinzierl; Aerospace

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the rise, the economics of cosmic... View Details

Keywords: by Kara Baskin; Aerospace

January 2022
Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett

This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details

Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry

March 2019 (Revised May 2019)
Case

Space Angels, Multiple Equilibria, and Financing the Space Economy

By: Matthew C. Weinzierl and Alissa Haddaji

Chad Anderson had reason to be proud of his young space-focused investment firm, Space Angels. Since becoming CEO, Anderson had overseen growth along multiple dimensions, and Space Angels was “the preeminent name in space finance” according to one prominent space... View Details

Keywords: Space Economy; Venture Capital; Entrepreneurship; Strategy; Business Model; Aerospace Industry

March 2018
Teaching Note

ISRO: Explore Space or Exploit CubeSats?

By: Prithwiraj Choudhury

ISRO, India’s space agency, established to address domestic challenges with space technology, is one of the six largest space agencies in the world. Through its 59 missions, ISRO has launched numerous satellites for communication, disaster management, navigation,... View Details

Keywords: Strategic Planning; Decision Choices and Conditions; Operations; Management; Aerospace Industry; India

2014
Article

An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets

By: Greg Autry, Laura Huang and Jeff Foust

The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the identification and analysis of relevant factors and structures that support a global human... View Details

Keywords: Air Transportation; Infrastructure; Emerging Markets; Analysis; Competitive Advantage; Aerospace Industry; United States

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September 2016 (Revised July 2017)
Case

Transferring Knowledge Between Projects at NASA JPL (A)

By: Dorothy Leonard and Christopher Myers

The Jet Propulsion Laboratory, a federally funded research institution within NASA, the U.S. National Aeronautics and Space Administration, has played a large role in many space and planetary explorations, particularly to the planet Mars. As a project-based... View Details

Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Aerospace Industry; United States

June 2012
Article

Collective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History

By: Michel Anteby and Virag Molnar

Much organizational identity research has grappled with the question of identity emergence or change. Yet the question of identity endurance is equally puzzling. Relying primarily on the analysis of 309 internal bulletins produced at a French aeronautics firm over... View Details

Keywords: Organizations; Identity; History; Aerospace Industry; France

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July 1988 (Revised March 1990)
Case

Grumman Corp.: Business Information System

By: Lynda M. Applegate

Keywords: Information Technology; Organizational Design; Aerospace Industry

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May 2001 (Revised August 2001)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (B)

By: Benjamin C. Esty and Michael Kane

Supplements the (A) case. View Details

Keywords: Research and Development; Aerospace Industry

March 2000
Case

Lockheed Martin: The Employer of Choice Mission

By: Clayton M. Christensen and Michael D Overdorf

A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details

Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry

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