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Show Results For
- All HBS Web
(1,164)
- People (2)
- News (263)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
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- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners, and Declining Ad Agencies by Michael Farmer (MBA 1971) (Lid Publishing) Farmer, formerly a director of Bain & Company, describes the key trends that have... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
- 01 Jun 1997
- News
Carla Small
the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details
Keywords: Linda Goodspeed
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their... View Details
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
Cofounder, Former Chairman & Chief Executive Officer American Management Systems, Inc. Former Commissioner, Internal Revenue Service Senior Advisor, The Carlyle Group Return to Alumni Achievement Awards main page ©2003 www.RockyThies.com... View Details
- 01 Jun 2005
- News
Better than Cash
and general management consulting services — all free of charge. “The five CAP volunteers assessed our agency carefully and gave me the kind of information I hadn’t had before,” says Alston-Follansbee. “They... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired YouTube, Double Click, AdMob, and... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio View Details
- 01 Dec 1998
- News
Year 2000 Computer Problem and You: Disaster for Some, Lessons for All
outsourcing, and integration services company that he founded in 1965. First in a Wall Street Journal ranking of one thousand companies listed according to best stock performance from 1987 to 1997, Keane Inc is considered among the... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 25 Sep 2009
- News
Are You Being Served?
private-sector customer service? After all, it wasn’t so long ago that letters or phone calls to virtually any state agency might simply go unanswered. (And truth be told, the private sector often wasn’t much better.) After my... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
transaction fees, advertising fees, application services fees, partnering revenue, and cross-subsidization (using revenue from selling applications to subsidize other components of the business). This is... View Details
- 01 Mar 2019
- News
The Fight Beyond
States Naval Reserve and was promptly assigned to the OSS office in Cairo, Egypt. The OSS was an elite group. Only about 20,000 men and women worked for the intelligence service over the course of the war—out of 16 million who served in a... View Details
- 09 Jan 2014
- News
Tapping into Opportunity
beverage companies, and they know they have major water issues." This has created a rapidly increasing demand for technologies and services to discover, manage, filter, and disinfect and/or desalinate water, and to improve infrastructure... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- 01 Sep 2012
- News
Faculty Research Online
OSHA Inspections: Protecting Employees or Killing Jobs? As the federal agency responsible for enforcing workplace safety, the Occupational Safety and Health Administration is often at the center of controversy. Associate Professor Michael... View Details
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details