Publications

17 Aug 2019
News

Two worthy books trace the history of tech through Silicon Valley, leaving Seattle’s story still to be told

Research Summary

Overview

Professor Ashraf's research applies insights from psychology, sociology, and economics to understand and affect behavior in development. Her current research interests fall into three broad categories: technology adoption, motivation and incentive design, and... View Details

Keywords: Health; Microfinance; Agriculture; Women's Empowerment

14 May 2014
Working Paper Summaries

Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

Keywords: by Ting Zhang, Francesca Gino & Max H. Bazerman

David B. Yoffie

Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games

March 2010 (Revised May 2010)
Case

Design Creates Fortune: 2000 Tower Oaks Boulevard

By: John D. Macomber and Griffin James

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland

December 2018
Case

Formula E Championship Racing (A)

By: Robert F. Higgins and James Weber

Formula E founder and CEO Alejandro Agag obtained the rights to develop a new electric car racing series from the Fédération Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch—developing a race car and finding teams willing to race,... View Details

Keywords: Electric Car Racing; Entrepreneurship; Global Range; Strategy

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

November–December 2020
Article

Our Work-from-Anywhere Future

By: Prithwiraj Choudhury

The pandemic has hastened a rise in remote working for knowledge-based organizations. This has notable benefits: Companies can save on real estate costs, hire and utilize talent globally, mitigate immigration issues, and experience productivity gains, while workers can... View Details

Keywords: Remote Work; Best Practices; Employment; Health Pandemics; Geographic Location; Opportunities; Problems and Challenges

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Jerry R. Green

David A. Wells Professor of Political Economy

John Leverett Professor in the University

Harvard University

Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

Keywords: aerospace; education industry; insurance industry; professional services

17 Oct 2024
Video

Behind the Research: Tiona Zuzul

November 2021 (Revised January 2024)
Case

The Global Great Depression, 1929-1939

By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli

The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details

Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation

March 2001 (Revised May 2001)
Case

Corning 1983-1996: Transition at the Top

By: Michael J. Roberts and Michael L. Tushman

Focuses on Jamie Houghton's efforts to revitalize Corning from 1983-1996, including the development of a very strong set of values and culture. The issue centers around Roger Ackerman's rise to president, then chairman/CEO, and his drive to both change the business... View Details

Keywords: Organizational Change and Adaptation; Change Management; Organizational Culture; Management Teams; Strategy

July 20, 2016
Article

To Increase Sales, Get Customers to Commit a Little at a Time

By: Frank V. Cespedes and David Hoffeld

This article discusses what behavioral research does and does not tell us about factors that aid the "closing" of a sales call. View Details

Keywords: Research; Consumer Behavior; Sales

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September 1998 (Revised May 1999)
Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock

The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details

Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry

June 14, 2023
Article

Research: Your Love for Work May Alienate Your Colleagues

By: Mijeong Kwon, Julia Lee Cunningham and Jon M. Jachimowicz

Research shows that employees who are passionate about their work are more productive, innovative, and collaborative. New research suggests that these employees also see passion for work as a moral imperative, and they’re more likely to judge colleagues who are... View Details

Keywords: Employees; Motivation and Incentives

Read Now

7 PM – 9 PM -02, 02 Feb 2015

Connect with HBS in Sao Paulo

Members of the HBS Career & Professional Development team will share insights into current HBS initiatives and innovations, as well as provide an overview of the career development programs and resources available to you. View Details

1993
Book

The Rise of Multinationals in Continental Europe

By: G. Jones and Harm Schroter

This book examines the historical growth of Continental European multinationals over the previous 100 years. It includes new research on the evolution of multinational firms in Germany, France, the Netherlands, Switzerland, Sweden and oter countries, and the book... View Details

Keywords: Multinational Firms and Management; Growth and Development; Books; Research; France; Germany; Netherlands; Sweden; Switzerland

January–February 2019
Article

The Hard Truth About Innovative Cultures

By: Gary P. Pisano

Innovative cultures are generally depicted as pretty fun. They’re characterized by a tolerance for failure and a willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors... View Details

Keywords: Organizational Culture; Innovation and Invention; Performance Expectations; Leadership