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  • All HBS Web  (20,451)
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  • All HBS Web  (20,451)
    • People  (30)
    • News  (3,641)
    • Research  (14,138)
    • Events  (128)
    • Multimedia  (258)
  • Faculty Publications  (11,782)
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  • January 2021
  • Exercise

E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Ecommerce; CRM; Loyalty Management; Assortment Planning; Assortment Optimization; Lifetime Value (LTV); Analytics and Data Science; Analysis; Retention; E-commerce; Retail Industry; Consumer Products Industry; United States
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Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
  • November 1996
  • Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter
Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details
Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Mollie H. Carter. "Diamond Walnut Growers." Harvard Business School Case 597-048, November 1996.

    Mind the Attention Gap

    Thales Teixeira, Harvard Business School professor, talks to McKinsey partner Dave Edelman about how companies need to focus on attention when thinking about advertising.


    > View Details
    • October 2001 (Revised August 2005)
    • Case

    Zipcar

    By: Myra M. Hart and Wendy Carter
    Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details
    Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry
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    Hart, Myra M., and Wendy Carter. "Zipcar." Harvard Business School Case 802-085, October 2001. (Revised August 2005.)
    • 10 Apr 2021
    • News

    Trump's Plan to Start His Own Social Media Platform Is Doomed to Failure, Say Experts

    • 21 Dec 2015
    • News

    Harvard Professor Says We Need More Political Rancor… On The ‘Boring’ Issues

    • 19 Jul 2013
    • News

    Harvard's Shih on Tesla Motors, U.S. Auto Industry

      Pedro Tarak

      Keywords: B Corporation
      • February 2005
      • Article

      Managing the Ecosystem

      By: Marco Iansiti
      The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
      Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software
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      Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
      • September 2024
      • Supplement

      Revenue Solutions, LLC (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
      • 18 May 2010
      • First Look

      First Look: May 18

      suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and... View Details
      Keywords: Martha Lagace
      • 01 Jun 2023
      • HBS Case

      A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

      homes in those neighborhoods, property values would decline and put the FHA’s loans at risk. By 1968, when Congress ultimately passed a law banning racial discrimination in housing, the three decades that Black people had been shut out of... View Details
      Keywords: by Dina Gerdeman; Apparel & Accessories
      • September 2013 (Revised June 2015)
      • Case

      Fortis Healthcare: Transnational Hospital Network

      By: Regina E. Herzlinger, Pushwaz Virk and Natalie Kindred
      Fortis, India's largest for-profit hospital chain, must decide if its expensive expansion into the South East Asia market makes sense. View Details
      Keywords: Hospital; India; For-profit Hospitals; Expansion; Decision Making; Health Care and Treatment; Health Industry; Southeast Asia; India
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      Herzlinger, Regina E., Pushwaz Virk, and Natalie Kindred. "Fortis Healthcare: Transnational Hospital Network." Harvard Business School Case 314-047, September 2013. (Revised June 2015.)
      • August 2000 (Revised December 2001)
      • Background Note

      Emerging Networked Business Models: Lessons from the Field

      By: Lynda M. Applegate and Meredith Collura
      Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for... View Details
      Keywords: Business Model; Decision Making; Networks; Strategy
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      Applegate, Lynda M., and Meredith Collura. "Emerging Networked Business Models: Lessons from the Field ." Harvard Business School Background Note 801-172, August 2000. (Revised December 2001.)
      • 27 Jun 2014
      • News

      The Value of Luxury Poseurs

      • March 2005 (Revised April 2007)
      • Case

      Comergent Technologies Inc.: Enterprise E-Commerce

      By: V. Kasturi Rangan and Marie Bell
      Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details
      Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry
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      Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • Program

      Finance for Senior Executives

      compensation incentives, and play a bigger role in helping your company optimize its financial resources and strengthen its bottom line. Details Apply strategic financial insight Make informed strategic... View Details
      • March 2023 (Revised September 2023)
      • Case

      Patagonia: 'Earth Is Now Our Only Shareholder'

      By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
      In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details
      Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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      Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.)
      • 17 Oct 2016
      • News

      The Right (And Wrong) Way To Harness Your Company's Underdog Status

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