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      • August 2000
      • Case

      Monster.com

      By: Jeffrey F. Rayport
      Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
      Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
      • August 2000 (Revised September 2000)
      • Case

      Extraprise

      By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
      In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details
      Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Information Technology Industry; Boston
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      Datar, Srikant M., Krishna G. Palepu, and Sarah S. Khetani. "Extraprise." Harvard Business School Case 101-001, August 2000. (Revised September 2000.)
      • July 2000 (Revised October 2000)
      • Case

      Cisco Systems: Are You Ready? (A)

      By: James L. Heskett and John P. Morgridge
      An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The... View Details
      Keywords: Corporate Strategy; Management Analysis, Tools, and Techniques; Ownership Stake; Strategic Planning; Innovation and Management; Technology; Information Technology Industry; Web Services Industry
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      Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
      • July 2000 (Revised November 2001)
      • Case

      Catalyst Medical Solutions

      By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
      Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic... View Details
      Keywords: Product Development; Health Care and Treatment; Distribution; Strategy; Venture Capital; Applications and Software; Partners and Partnerships; Borrowing and Debt; Information Technology Industry; Service Industry
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      Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
      • July 2000 (Revised August 2000)
      • Case

      AllHerb.com: Evolution of an E-tailer

      By: Teresa M. Amabile and Christina L. Darwall
      Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
      Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Web Services Industry
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      Amabile, Teresa M., and Christina L. Darwall. "AllHerb.com: Evolution of an E-tailer." Harvard Business School Case 801-099, July 2000. (Revised August 2000.)
      • July 2000 (Revised October 2000)
      • Case

      Petstore.com

      By: Thomas R. Eisenmann
      Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
      Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
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      Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
      • April 2000 (Revised June 2001)
      • Case

      DoubleClick Buys Abacus (A)

      By: John A. Deighton
      By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
      Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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      Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
      • April 2000
      • Background Note

      e-Consulting

      By: Ashish Nanda, Thomas J. DeLong, Thomas E. Agan and Scot H. Landry
      Provides an overview of the history and development of the e-consulting industry, as well as the issues facing it. View Details
      Keywords: History; Internet and the Web; Growth and Development; Consulting Industry
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      Nanda, Ashish, Thomas J. DeLong, Thomas E. Agan, and Scot H. Landry. "e-Consulting." Harvard Business School Background Note 800-312, April 2000.
      • April 2000 (Revised May 2000)
      • Case

      Capital One Financial Corporation

      By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
      Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
      Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
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      Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
      • April 2000 (Revised September 2001)
      • Case

      Peppers and Rogers Group, The

      By: John A. Deighton
      Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
      Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
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      Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
      • March 2000 (Revised April 2001)
      • Case

      eFrenzy, Inc. (A)

      By: Marco Iansiti and Nicole Tempest
      Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details
      Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States
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      Iansiti, Marco, and Nicole Tempest. "eFrenzy, Inc. (A)." Harvard Business School Case 600-093, March 2000. (Revised April 2001.)
      • March 2000
      • Exercise

      Developing Products on Internet Time: A Process Design Exercise

      By: Stefan H. Thomke
      This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details
      Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition
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      Thomke, Stefan H. "Developing Products on Internet Time: A Process Design Exercise." Harvard Business School Exercise 600-121, March 2000.
      • March 2000 (Revised January 2001)
      • Case

      First USA and Internet Marketing

      By: Rajiv Lal and Amy H. Nelson
      Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
      Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web
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      Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
      • February 2000 (Revised October 2000)
      • Case

      E-commerce at Williams-Sonoma

      By: Rosabeth M. Kanter and Daniel Galvin
      Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details
      Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California
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      Kanter, Rosabeth M., and Daniel Galvin. "E-commerce at Williams-Sonoma." Harvard Business School Case 300-086, February 2000. (Revised October 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Priceline WebHouse Club

      By: Thomas R. Eisenmann and Jon K Rust
      Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details
      Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry
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      Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
      • February 2000 (Revised December 2000)
      • Case

      Staples.com

      By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
      Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
      Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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      Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Priceline.com: Name Your Own Price

      By: Robert J. Dolan
      Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
      Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States
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      Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
      • February 2000 (Revised September 2001)
      • Case

      edocs, Inc. (A)

      By: Paul A. Gompers
      Describes the development of edocs, an Internet company aimed at revolutionizing the on-line bill presentment market. Kevin Laracey must negotiate a venture capital investment with Jonathon Guerster, an associate at Charles River Ventures. Can be used as a role-playing... View Details
      Keywords: Venture Capital; Investment; Growth and Development; Negotiation Deal; Internet; Information Technology Industry
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      Gompers, Paul A. "edocs, Inc. (A)." Harvard Business School Case 200-015, February 2000. (Revised September 2001.)
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