Publications

October 1999 (Revised July 2002)
Case

WingspanBank.com (A)

By: Sandra J. Sucher and Daniel Galvin

The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision... View Details

Keywords: Business Startups; Decision Making; Information Management; Management Practices and Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Financial Services Industry; Web Services Industry; United States

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January 1996 (Revised February 1996)
Case

Peterson Industries: Louis Friedman

By: David A. Garvin

Louis Friedman, the president and CEO of Peterson Industries, must make decisions about two engineering projects and the level at which they should be funded. In the process, he must manage the overall resource allocation process and the company. A rewritten version of... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives; Resource Allocation; Budgets and Budgeting; Projects; Engineering

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07 Nov 2023
Cold Call Podcast

How Should Meta Be Governed for the Good of Society?

Keywords: Re: Jesse M. Shapiro; Technology; Communications

04 Jan 2017
What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

to make key decisions with the agility of System 1 (using Kahneman’s terminology) while within a larger System 2-developed strategic framework.” Chiding other respondents for not shedding more light on the... View Details

Keywords: by James L. Heskett

Research Summary

Overview

Christine is interested in how people make decisions about the thoughts, feelings, and actions of others. Her research explores how people use visual cues in a face to infer the inner workings of another's mind. View Details

Fall 2012
Article

The Flattening Firm—Not As Advertised

By: Julie Wulf

For decades, management consultants and the popular business press have urged large firms to flatten their hierarchies. Flattening (or delayering, as it is also known) typically refers to the elimination of layers in a firm's organizational hierarchy and the broadening... View Details

Keywords: Organizational Structure; Governance Controls; Decision Making

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March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details

Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico

December 2010 (Revised June 2011)
Case

Back to the Future: Redeveloping Unilever House

By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris

Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details

Keywords: Organizational Culture; Leasing; Sales; Restructuring; Leading Change; Financing and Loans; Decisions; Business Headquarters; Design; Projects; London

November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

October 2019 (Revised December 2019)
Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej

As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details

April 2018
Case

Hawk Electronics, Inc.

By: Richard G. Hamermesh and John J. Lafkas

Hawk Electronics ("Hawk") presents the problems that a company can encounter when its divisions have distinct strategies, especially when one division has been favored at another's expense. It also highlights how such problems can reflect cognitive biases, which... View Details

Keywords: Business Divisions; Resource Allocation; Strategy; Innovation and Management

January 1985
Case

Business Research Corp. (A)

By: William A. Sahlman

Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details

Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry

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Research Summary

Negotiating in the Shadow of Cancer

By: Deepak Malhotra

I am working with collaborators at the Memorial Sloan Kettering Cancer Center to develop interventions that will help surgeons communicate more effectively with cancer patients, with the goal of helping patients make better decisions regarding their health. View Details

18 Apr 2012
News

Google's billion dollar business model under threat

November 1995
Case

Transformation of Pratt & Whitney North Haven (C)

By: H. Kent Bowen, Linda A. Hill, Andrew P. Burtis, Sylvie Ryckebusch and John Schiavone

As part of the Pratt & Whitney North Haven restructuring effort, Ed Northern and his business unit managers are encouraging workers to make decisions and take an active role in improving the manufacturing process at North Haven. Business Unit Manager Tom Hutton has... View Details

Keywords: Restructuring; Decisions; Capital; Human Resources; Agreements and Arrangements; Production; Problems and Challenges