Web Technology - Publications - Faculty & Research

March 2004
Article

summer 2003
Article

Ownership and Control Rights in Internet Portal Alliances, 1995-1999

By: Daniel W. Elfenbein and Josh Lerner

Keywords: Ownership; Rights; Internet and the Web; Alliances

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April 2002
Article

New Concepts for Corporate e-Learning - The Use of Virtual Classes at Harvard Business School As Best Practice

By: D. Quinn Mills and Dirk Seifert

Keywords: Learning; Internet and the Web; Higher Education; Boston

Citation

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

Citation

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01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

popularity of chef Wolfgang Puck. Technology as a Tool Advances in technology have changed museum operations, both internally and externally. Whether it's as simple as the software that helps organize... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details

Keywords: by James Heskett

Winter 2021
Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein

Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details

Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy

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05 Jul 2011
News

Driving Innovation

today,” Stewart said. Putting her clairvoyance to work, with smartphones now outshipping PCs, Stewart predicted in the article that mobile-optimized Web sites will be the next frontier for consumer marketers who are looking to advance on... View Details

Keywords: News, Library, Internet, and Other Services; Information

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Information Technology Industry

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January 2003 (Revised May 2003)
Case

Yahoo!'s Stock-Based Compensation (B)

By: Paul M. Healy and Jacob Cohen

Supplements the (A) case. View Details

Keywords: Web Services Industry; Web Services Industry

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December 1999
Case

Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"

By: Rosabeth M. Kanter and Jane Roessner

SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details

Keywords: Projects; Transformation; Organizational Structure; Business Strategy; Complexity; Risk and Uncertainty; Success; Information Technology; Internet and the Web; Technology Industry; Technology Industry

Citation

Educators

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared... View Details

Keywords: by Jim Aisner

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

are malleable among new Web users; Winner-take-all dynamics apply; Competitive risks are reasonable; The company is capable of managing significant growing pains; and Capital markets will reward first movers. Winner-take-all dynamics are... View Details

Keywords: by Peter Jacobs

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details