Publications

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Spring 2020
Article

The Basic Economics of Internet Infrastructure

By: Shane Greenstein

The internet's structure and operations remain invisible to most economists. What determines the economic value of internet infrastructure and the incentives to improve it? What are the open research questions for the most salient policy issues? This article reviews... View Details

Keywords: Internet and the Web; Infrastructure; Operations; Economics; Value

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October 14, 2019
Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details

Keywords: Reviews; Internet and the Web; Design; Quality; Reputation

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September 2015 (Revised February 2020)
Case

Managing Consumer Touchpoints at Nissan Japan

By: Thales Teixeira, Nobuo Sato and Akiko Kanno

In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details

Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan

June 2001 (Revised January 2002)
Background Note

Structuring and Managing BizDev on the Net: A Note

Discusses business development as it is practiced in many Internet companies. The focus is on companies in Silicon Valley. View Details

Keywords: Internet and the Web; Growth and Development Strategy; California

January 1997
Article

The Internet, Intel and the Vigilante Stakeholder

By: Joseph L. Badaracco Jr.

Keywords: Internet and the Web; Information Infrastructure; Business and Stakeholder Relations

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2012
Book

Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011

By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski

This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully... View Details

Keywords: Internet; Market Design; Internet and the Web; Auctions; Information Management; Computer Industry

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

April 2010 (Revised March 2011)
Supplement

Google in China (B)

By: John A. Quelch

In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

2003
Case

E-Business Innovation at Cisco

By: Vijay Govindarajan, Philip Anderson, Chris Trimble and Katrina Veerman

As of March 2001, Cisco Systems prides itself as an "end-to-end networking company." The phrase describes not only their product line but the way they run their business. They created many of the e-business practices that later became cornerstones of the software... View Details

Keywords: Technology Networks; Technological Innovation; Innovation and Management; Business Strategy; Web Services Industry

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details

January 2002 (Revised May 2002)
Case

Digital China Holdings Limited: ERP as a Platform for Building New Capabilities

By: F. Warren McFarlan, Guoqing Chen and Kai Reimers

This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization. View Details

Keywords: Internet and the Web; Technology Adoption; Information Technology; Complexity; Problems and Challenges; China

2000
Chapter

Service Markets and the Internet

By: J. A. Deighton

Keywords: Internet and the Web; Service Operations; Market Design

June 2015
Teaching Note

Quincy Apparel

By: Thomas R. Eisenmann and Lisa C. Mazzanti

Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Failure; E-commerce; Apparel and Accessories Industry; Retail Industry

March 2001 (Revised August 2001)
Case

Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug

Describes negotiation impasse between Time Warner, Inc. and The Walt Disney Co. over the retransmission of the ABC Network over Time Warner's cable systems. More broadly, the case depicts the shifting balance of power between content creators and distributors in the... View Details

Keywords: Negotiation Process; Internet and the Web; Television Entertainment; Entertainment and Recreation Industry; Telecommunications Industry