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Show Results For
- All HBS Web
(1,242)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
efficiencies, and by having the highly respected CEO of one of the acquired entities lead the combined U.S. organization. Meanwhile, RBS is building its B2B brand with institutional clients on Wall Street.... View Details
Keywords: by John Quelch
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- Web
Online Digital Marketing Strategy Course | HBS Online
marketing strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community building Who Will Benefit... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details
- 29 Oct 2021
- Blog Post
Helping Women in Mexico to Live Fulfilled and Healthy Lives
Biomedical Engineering from Tecnológico de Monterrey. Tell us more about your startup, Plenna? "Plena" in Spanish is female for “fulfilled.” Our vision is for women to live healthy and fulfilled lives, and our goal is to become the go-to View Details
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
dating—all those things—to life in a way that consumers have never experienced before?’” “Julie is a content-first pharmaceutical company; we exist to help bridge the consumer’s understanding of how her body works and how these medicines work. We’re not View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality... View Details
- Profile
Rawiah Abdallah
grassroots campaign that engaged students with Cairo's slum communities." One objective was to build a bridge between the privileged students and their less-fortunate neighbors. "The other goal was to develop the community, to... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to View Details
- Web
Field Course: Venture Capital Journey - Course Catalog
investors and entrepreneurs. The course builds on eight years of running the popular Rock Venture Partners (RVP) program, which had been organized as a series of year-long independent projects for students. The RVP program and the... View Details
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we... View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
such rifts, language training must include cross-cultural education. Publisher's link: http://hbr.org/2014/09/whats-your-language-strategy/ar/1 September 2014 Journal of Environmental Economics and Management Government Green Procurement Spillovers: Evidence from... View Details
Keywords: Sean Silverthorne
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details