Publications

Apr 2009 - 28 Apr 2009
Conference Presentation

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

By: Michael W. Toffel

Keywords: Strategy; Climate Change; Corporate Disclosure

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

innovation. Who should read this book—and what do you hope they take away from it most of all? Karim Lakhani: There are two main audiences for the book. The first is executives and managers who care about innovation and how to organize... View Details

Keywords: by Dina Gerdeman

November 2006 (Revised November 2007)
Case

Strategy in the Twenty First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.

By: David J. Collis and Troy Smith

The global pharmaceutical industry has gone through substantial changes in the last few decades and pharmaceutical firms face major challenges including headline-grabbing litigation, imminent patent expirations, new technologies, rising drug development costs, generic... View Details

Keywords: Mergers and Acquisitions; Growth and Development Strategy; Product Development; Research and Development; Corporate Strategy; Pharmaceutical Industry; United States

March 2008
Article

When Growth Stalls

By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the... View Details

Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy

March 2020
Teaching Note

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David J. Collis

Teaching Note for HBS No. 717-483. View Details

Keywords: Acquisition Strategy; Technology Strategy; Franchise Management; CEO Role; Corporate Advantage; Corporate Strategy; Acquisition; Global Strategy; Information Technology; Strategy; Vertical Integration; Media and Broadcasting Industry; Consumer Products Industry

August 2017
Supplement

Quiet Logistics: CEO Bruce Welty Discusses New Robotics Company

By: Robert L. Simons and Jennifer Packard

This is a video supplement to Quiet Logistics A (HBS No. 115-001) and Quiet Logistics B (HBS No. 115-003). View Details

Keywords: Strategy And Execution; Management Control Systems; Risk and Uncertainty

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

January 1991
Article

Strategic Orientation and Top Management Attention to Control Systems

By: R. Simons

Keywords: Management; System; Strategy

Find at Harvard

August 2003 (Revised August 2006)
Case

I've Got Rhythm: Selling Cardiac Rhythm Management Devices

By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain

The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details

Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry

May 2017 (Revised June 2017)
Case

ATH Technologies (A): Making the Numbers

By: Robert Simons and Jennifer Packard

An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process, and 5) takeover by new management. At each stage, students must... View Details

Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Performance Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Performance Evaluation; Medical Devices and Supplies Industry

12 Feb 2014
Working Paper Summaries

Management Practices, Relational Contracts, and the Decline of General Motors

Keywords: by Susan Helper & Rebecca Henderson; Auto

2000
Book

Down to Earth: Applying Business Principles to Environmental Management

By: F. L. Reinhardt

Keywords: Environmental Sustainability; Business Strategy

Find at Harvard

June 2010 (Revised January 2017)
Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons

Teaching Note for 110087. View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry

2008
Working Paper

The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

By: Christopher Marquis and Zhi Huang

While effects of public policy are one of the foundations of organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth... View Details

Keywords: Banks and Banking; Business History; Growth and Development Strategy; Business and Government Relations; Banking Industry; United States

Read Now

March 2011
Module Note

Strategic Marketing in Creative Industries: Managing and Marketing Talent

By: Anita Elberse

Keywords: Marketing Strategy; Talent and Talent Management

Article

A Model for Managing System Conflict during Franchise Expansion

By: P. J. Kaufmann and V. K. Rangan

Keywords: Management; System; Conflict and Resolution; Business Ventures; Expansion

Find at Harvard

January 1993 (Revised November 1993)
Case

FCB and Publicis (B): Managing Client and Country Diversity

By: Rosabeth M. Kanter

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details

Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States