Startup Management - Publications - Faculty & Research

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

pushed in everything from the co-working spaces of technology startups to high fashion runways—namely, that diversity and equal representation are not only good business, but issues that really matter,” Holmes said. Holmes posed a... View Details

Keywords: by Dina Gerdeman

31 Jul 2012
First Look

First Look: July 31

Interorganizational Conflict Authors:Elizabeth Long Lingo, Colin Fisher, and Kathleen L. McGinn Publication:In Handbook of Conflict Management Research, edited by Neal M. Ashkansy, Oluremi B. Ayoko, and Karen Jehn. Edward Elgar... View Details

Keywords: Carmen Nobel

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

our classrooms,” Badaracco says, “but you have got to be willing to be a little dumb on this stuff.” Managers cannot be experts on everything, but AI represents such a foundational, significant change to decision-making that they must... View Details

Keywords: by Tom Quinn; Auto; Technology

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

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19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Frei is the UPS Foundation Professor of Service Management at HBS and is the author of Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Joseph Fuller: Focus on doing what is possible The most important impact... View Details

Keywords: by Dina Gerdeman

21 Oct 2008
First Look

First Look: October 21, 2008

Entrepreneurship: How Much of the Spatial Distribution Can We Explain? Authors:Edward L. Glaeser and William R. Kerr Abstract Why are some places more entrepreneurial than others? We use Census Bureau data to study local determinants of manufacturing View Details

Keywords: Martha Lagace

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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03 Mar 2015
First Look

First Look: March 3

Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked... View Details

Keywords: Sean Silverthorne

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

enterprises seem incapable of transformative innovation, it is due to how we design and manage them, rather than anything inherent in their scale. In fact, Creative Construction argues, if used properly, scale can be an asset, rather than... View Details

Keywords: Dina Gerdeman

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

trying to go around all of the rules is not a particularly good idea.” The resignation last week of Uber co-founder and CEO Travis Kalanick is the latest black eye for the company, which has stepped on many toes during its rise from scrappy View Details

Keywords: by Dina Gerdeman; Transportation

September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

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May 2006 (Revised July 2007)
Case

Tropos Networks

By: Joseph B. Lassiter III and Elizabeth Kind

As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details

Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale

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October 1995
Case

Johnson-Grace: March 1994

Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more... View Details

Keywords: Business or Company Management; Online Technology; Negotiation; Business Startups

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25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

third adopt a modified form of the recommendations. However, global partner surveys report that 99 percent of FIELD partners want to work with FIELD again. The reason: Their local management teams enjoy the collaborative process of... View Details

Keywords: by Michael Blanding; Education

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

forthcoming Strategic Management Journal When Does Advice Impact Startup Performance? By: Chatterji, Aaron, Solene Delecourt, Sharique Hasan, and Rembrand Koning Abstract—Why do some entrepreneurs thrive... View Details

Keywords: Dina Gerdeman

August 2023 (Revised January 2024)
Case

Jake Becraft and Strand Therapeutics: The Making of an Entrepreneur

By: Satish Tadikonda, William Marks and Ananya Zutshi

Jake Becraft, a PhD student at MIT disillusioned in pursuit of his dreams of becoming an academic, serendipitously finds himself discussing the potential commercial applications of his work with Tasuku Kitada, his former postdoctoral research mentor. The two decide to... View Details

Keywords: Entrepreneurship; Business Startups; Business or Company Management

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April 1998 (Revised July 1999)
Case

Randy Komisar: Virtual CEO

Randy Komisar serves as "virtual CEO" to numerous hi-tech start-ups in Silicon Valley. Explores Randy's role, his perspective on general management, and a choice between two opportunities in which he is considering investing his time. View Details

Keywords: Technology; Business or Company Management; Leadership; Business Startups; Management Teams; Technology Industry; California

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October 1996
Case

Jim Bender and Alert, Inc. (A)

Jim Bender has just been hired as CEO of Alert, Inc. Alert, founded in 1986 by a charismatic technologist, has accumulated an impressive portfolio of patents and leading edge technology projects in a variety of fields. The company has never, however, shown a profit and... View Details

Keywords: Business or Company Management; Entrepreneurship; Management Skills; Business Startups; Technology Industry

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April 1992 (Revised March 1993)
Case

Sam Steinberg (A) and (B) (Condensed)

Covers the period from Steinberg's founding in 1917 through the company's growth to a major firm in 1969. View Details

Keywords: Management; Business Startups; Growth and Development

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July 2020 (Revised September 2020)
Case

MobSquad

By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma

Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details