Organizational Buying Behavior - Publications - Faculty & Research

28 Aug 2023
Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

others, but also from where they are doing it. This is important, given that we are in an era in which options for how, when, and where people spend time are perhaps more varied than ever before. Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in... View Details

Keywords: by Kristen Senz

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

honing with several colleagues for more than a decade. "The fact that you're 18 to 35 years old with a college degree does not cause you to buy a product," Christensen says. "It may be correlated with the decision, but it doesn't cause... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts

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January 2025
Module Note

Understanding and Addressing Gender Gaps

By: Katherine Coffman

This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details

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2011
Working Paper

How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools

By: Rakesh Khurana, Kenneth Kimura and Marion Fourcade

The question of institutional change has become central to organizational research (Powell, 2008). Recent scholarship has demonstrated, often through carefully researched cases, that institutions can and sometimes do change. According to this research, there are two... View Details

Keywords: Change; Business Education; Business History; Organizations; Organizational Change and Adaptation; Organizational Structure; Relationships; Behavior

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25 Sep 2007
First Look

First Look: September 25, 2007

Network Resources: Alliances, Affiliations, and Other Relational Assets Author:Ranjay Gulati Publication:Oxford University Press, 2007 Abstract Today's firms are increasingly embedded in networks of alliances and other ties that influence their View Details

Keywords: Martha Lagace

July 2023
Teaching Note

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes

Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details

Keywords: Change Management; Digital Transformation; Organizational Change and Adaptation; Sales; Marketing Channels; Manufacturing Industry

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29 Sep 2015
First Look

September 29, 2015

dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design process, View Details

Keywords: Sean Silverthorne

21 Mar 2017
First Look

First Look at New Research, March 21

(relative to the hiring manager) influences other organizational members’ support (or lack thereof) for who is hired through perceptions of the hiring manager’s motives and morality. We apply principles derived from the literature on... View Details

Keywords: Sean Silverthorne

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

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September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

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Research Areas - Doctoral

devising approaches in developing nations can impact global health. 9. Human Behavior and Decision-Making research focuses on individual and interactive judgment and decision making, with applications to View Details

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Motors leveraged its marketing and distribution power by buying up manufacturers. A brand like McDonald’s used franchising to achieve the same goal. SHEIN and Temu rely on IT to do the job. Will other platforms follow suit? For instance,... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

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Program Requirements - Doctoral

required to complete the following: Consumer Behavior (HBS 4630) Marketing Models (HBS 4660) Micro Topics in Organizational Behavior (HBS 4882) View Details

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Positions - Faculty & Research

applicants for positions starting July 2026 should check back again at a later date. Negotiation, Organizations and Markets The deadline for applications for July 2025 openings has passed. Interested applicants for positions starting July 2026 should check back again... View Details

Research Summary

Overview

My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details

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Live from Klarman Hall - Alumni

a discussion about the profound impact of AI on marketing operations, including visualization and copyrighting, hyper-personalization, media planning and buying, and general efficiency and organizational knowledge. The session will delve... View Details

Program

Leading and Building a Culture of Innovation

execute innovative ideas at scale. As you explore the culture and capabilities needed to inspire organization-wide innovation, you will practice the behaviors and skills needed to drive innovation and change, deepening your understanding... View Details

November 1988 (Revised July 1997)
Case

Technology Transfer at a Defense Contractor

By: Linda A. Hill

At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details

Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects

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