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      • June 2018 (Revised October 2019)
      • Case

      Back to the Roots

      By: Elizabeth A. Keenan and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
      Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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      Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
      • June 2018 (Revised January 2019)
      • Case

      Membership Rewards® from American Express

      By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
      Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
      Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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      Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
      • June 2018
      • Case

      Relax (Boston): Innovating and Growing an Entrepreneurial Business

      By: Paul Marshall and Carole Carlson
      The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the... View Details
      Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design
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      Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.
      • Summer 2018
      • Article

      Why High-Tech Commoditization Is Accelerating

      By: Willy C. Shih
      Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
      Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Auto Industry; Semiconductor Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; North America; Asia
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      Shih, Willy C. "Why High-Tech Commoditization Is Accelerating." Art. 59420. MIT Sloan Management Review 59, no. 4 (Summer 2018): 53–58.
      • May 2018 (Revised October 2018)
      • Case

      Urban Us

      By: Mitchell Weiss and Phoebe Peronto
      Shaun Abrahamson and Stonly Baptiste aimed to invest in what they called "urbantech superheroes." At Urban Us, the seed-stage urban technology-focused venture capital firm the two started in 2012, they looked for startups innovating around the future of cities. By... View Details
      Keywords: Public Entrepreneurship; Govtech; Urbantech; Seed Investing; Urban Us; Shaun Abrahamson; Stonly Baptiste; Remix; One Concern; Starcity; SeamlessDocs; Venture Capital; Public Sector; City; Urban Development; Entrepreneurship; Miami; San Francisco; New York (city, NY)
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      Weiss, Mitchell, and Phoebe Peronto. "Urban Us." Harvard Business School Case 818-115, May 2018. (Revised October 2018.)
      • 2018
      • Working Paper

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: Geoffrey Jones and Rachael Comunale
      This working paper provides a new perspective on how businesses have responded to political risk in South Asia and Latin America over the last half century. The existing business history literature on political risk is focused on the experiences of Western... View Details
      Keywords: Business and Government Relations; Risk Management; Government and Politics; Business History; South Asia; Latin America
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      Jones, Geoffrey, and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Harvard Business School Working Paper, No. 18-102, May 2018.
      • 2018
      • Chapter

      New Prospects for Organizational Democracy?: How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs

      By: Julie Battilana, Michael Fuerstein and Michael Lee
      For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with ideological and organizational ties to a thriving unionism. In 2015, however, things look different. While there are instances of democracy in the... View Details
      Keywords: Organizational Design; Social Enterprise; Values and Beliefs; Integration; Theory
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      Battilana, Julie, Michael Fuerstein, and Michael Lee. "New Prospects for Organizational Democracy? How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs." In Capitalism Beyond Mutuality? Perspectives Integrating Philosophy and Social Science, edited by Subramanian Rangan, 256–288. Oxford, UK: Oxford University Press, 2018.
      • April 2018 (Revised October 2023)
      • Case

      Coco Chanel: From Fashion Icon to Nazi Agent

      By: Geoffrey Jones and Emily Grandjean
      This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
      Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry
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      Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
      • Spring 2018
      • Article

      The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini

      By: Jeremy Friedman
      This article examines the strategy of the Iranian Tudeh Party in concert with its Soviet and East German patrons and allies during and after the Iranian revolution of 1979. The article assesses the thinking behind the Tudeh’s strategy of unwavering support for... View Details
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      Friedman, Jeremy. "The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini." Journal of Cold War Studies 20, no. 2 (Spring 2018): 3–37.
      • 2018
      • Working Paper

      Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

      By: Mihnea Moldoveanu and Das Narayandas
      Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details
      Keywords: Executive Education; Internet and the Web; Disruption; Competency and Skills; Leadership Development
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      Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
      • March 2018
      • Teaching Note

      Mavi: Fashioning a Path to Brand Growth

      By: Jill Avery and Gamze Yucaoglu
      Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details
      Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe
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      Avery, Jill, and Gamze Yucaoglu. "Mavi: Fashioning a Path to Brand Growth." Harvard Business School Teaching Note 518-094, March 2018.
      • March 2018
      • Case

      Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

      By: Rosabeth Moss Kanter and Jonathan Cohen
      As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details
      Keywords: Digital; Engagement; Stakeholder Engagement; Grassroots Movement; Organization Change And Adaptation; Quality; Health Care; Health Care Industry; Career Path; Leading Change; Management; Innovation and Management; Personal Development and Career; Organizational Change and Adaptation; Biotechnology Industry; Health Industry
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company." Harvard Business School Case 318-082, March 2018.
      • March 2018
      • Supplement

      Sandra Brown Goes Digital (B): The Commitment Decision

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details
      Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.
      • March 2018
      • Supplement

      Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Using digital and social media tools and lessons learned from prior change campaigns as a middle manager in a large biotech company, Sandra Brown continued in a new role in the quality division, engaging staff in a quality movement at the company. She had found a new... View Details
      Keywords: Digital; Grassroots Movement; Managing Change; Career Path; Stakeholder Engagement; Engagement; Health Care Industry; Quality; Leading Change; Performance Improvement; Personal Development and Career; Social Media; Health Industry
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company." Harvard Business School Supplement 318-084, March 2018.
      • March 2018 (Revised September 2019)
      • Case

      Chewy.com (A)

      By: Jeffrey F. Rayport and Matthew G. Preble
      In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce fulfillment or to take the function in house. Cohen worries... View Details
      Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry; Florida; United States
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      Rayport, Jeffrey F., and Matthew G. Preble. "Chewy.com (A)." Harvard Business School Case 818-079, March 2018. (Revised September 2019.)
      • 2018
      • Introduction

      Introduction: History and Political Economy

      By: Sophus A. Reinert and Robert Fredona
      This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis, and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
      Keywords: Economics; Government and Politics; History
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      Reinert, Sophus A., and Robert Fredona. "Introduction: History and Political Economy." Introduction to New Perspectives on the History of Political Economy, edited by Robert Fredona and Sophus A. Reinert, 11–32. New York: Palgrave Macmillan, 2018.
      • 2018
      • Book

      New Perspectives on the History of Political Economy

      By: Robert Fredona and Sophus A. Reinert
      This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end... View Details
      Keywords: Economics; Government and Politics; History
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      Fredona, Robert and Sophus A. Reinert, eds. New Perspectives on the History of Political Economy. New York: Palgrave Macmillan, 2018.
      • February 2018 (Revised March 2018)
      • Case

      Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

      By: Lauren Cohen, Christopher Malloy and William Powley
      This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details
      Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry
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      Cohen, Lauren, Christopher Malloy, and William Powley. "Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)." Harvard Business School Case 218-080, February 2018. (Revised March 2018.)
      • February 2018 (Revised August 2018)
      • Case

      OpenInvest

      By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
      Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
      Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
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      Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
      • February 2018 (Revised June 2019)
      • Case

      Jaguar Capital S.A.S., Take the Money and Run?

      By: Nori Gerardo Lietz and Sayiddah Fatima McCree
      In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details
      Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Real Estate Industry; Retail Industry; Financial Services Industry; Colombia; Latin America; United States
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      Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Jaguar Capital S.A.S., Take the Money and Run?" Harvard Business School Case 218-078, February 2018. (Revised June 2019.)
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