Publications

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

surrounding agency-client relations is one characterized by heightened cost-consciousness and accountability. The advertising industry is currently undergoing a major transformation as it absorbs new... View Details

Keywords: by Sarah Jane Gilbert; Advertising

March 2006 (Revised February 2007)
Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Web

Stories

help close a $131.8 million pharma deal Re: Karan Mathur (MBA 2015); Dina Model (MBA 2015) 17 Jan 2025 Skydeck Tracking Modern Air Travel’s Takeoff Former Continental Airlines CEO Frank Lorenzo (MBA 1963) recounts the radical ideas and... View Details

Web

Curriculum - Case Method Project

colonial charters; voting rights and franchise requirements in the early United States; populism; industrialization and urbanization; Rhode Island; suffrage movement; Dorr... View Details

May 2011 (Revised January 2013)
Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson

Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details

Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa

Person Page

Positions

dollarDEX (1998-2007)

Retired chief executive, non-executive chairman

One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who... View Details

Keywords: by James Heskett; Industrial Products; Industrial Products; Industrial Products; Industrial Products

Web

Managing the Future of Work

development—partnering with regional employers, creating career pathways, and expanding opportunities for historically marginalized students. This volume explores how four diverse community colleges are using labor market information... View Details

December 2011
Case

Negotiating the Path of Abraham

By: James K. Sebenius and Kimberlyn Leary

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details

Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan

Web

Great American Business Leaders of the 20th Century - Leadership

Data Systems, 1961–1969 William S. Paley Columbia Broadcasting System, 1928–1983 Ray T. Parfet, Jr. Upjohn Company, 1969–1987 William G. Park Crucible Steel Company, 1900–1909 George S. Parker Parker Brothers, 1901–1933 Eugene M.... View Details

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

March 2015
Case

Clifford Chance: Women at Work

By: Boris Groysberg, Katherine Connolly and Stephanie Marton

It was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to... View Details

Keywords: Women; Law; Fairness; Employee Relationship Management; Retention; Human Capital; Organizational Culture; Performance Expectations; Work-Life Balance; Public Opinion; Problems and Challenges; Legal Services Industry; United States