Fashion - Publications - Faculty & Research

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

Citation

Find at Harvard

Purchase

01 Jun 2017
News

Alumni and Faculty Books for June 2017

roots of each country’s financial systems back to Alexander Hamilton and argue that while Canada has preserved a Hamiltonian financial tradition, the United States has favored the populist Jacksonian tradition since the 1830s. The sporadic and inconsistent View Details

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

22 Aug 2019
News

Catalyzing Africa’s Tech Sector

of very high highs, and very low lows. And my experience is really trying to balance both sides, and always constantly remember why I'm there. In terms of the highs the food is amazing, the culture is very vibrant. Lagos is probably the View Details

01 Mar 2013
News

Opening the Door

male counterparts were well-intentioned but unfamiliar with women as colleagues. In those early days, they were comfortable commenting on my hairstyle—some of them actually gave me fashion advice!—but few of them knew how to interact with... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

Forthcoming
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

Citation

Purchase

19 Apr 2011
First Look

First Look: April 19

shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details

Keywords: Martha Lagace

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States; North America

Citation

Register to Read

08 Jul 2008
First Look

First Look: July 8, 2008

unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European... View Details

Keywords: Martha Lagace

10 Dec 2014
News

Front-Row Seat

where new ideas and unexpected strategies are the secret weapons that can lift one company over another. “Digital media is entirely about talented and creative people working in a hyper-col-laborative fashion to produce compelling... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

21 Feb 2017
First Look

First Look at New Research: February 21

Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive vice president for View Details

Keywords: Carmen Nobel

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

Publications

Publications

Show Results For

Show Results For

The Strategic Use of Brand Biographies

Alumni and Faculty Books for June 2017

Media

Media

Catalyzing Africa’s Tech Sector

Opening the Door

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

First Look: April 19

First Look: May 12, 2009

How to Seed Organic Marketing in a Video-First World

First Look: July 8, 2008

Front-Row Seat

First Look at New Research: February 21

Overview