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  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued success in the global sports and... View Details
Keywords: Dina Gerdeman
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; Sunnyvale; Russia
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  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 01 Jun 2014
  • News

Ready for Takeoff

that plane who boarded on time," she says. "But then there is this person who really cannot read. And she is a customer. And we want her on our plane. But how do we teach her how to fly?" The first-time flyer market in Brazil has risen... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details
Keywords: by James Austin
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

free entry of rating agencies, the provision of quality ratings is at least partially sustained by the reputational concerns of the rating agencies. The economically significant entry of a third agency into a market that was previously... View Details
Keywords: Martha Lagace
  • 01 Jun 1996
  • News

Class Acts

vice president of the school's 1,200-member marketing club, she also served as its director of special projects in charge of six committees. At the same time, she and another student partner operated a campus specialty-apparel business,... View Details
  • 01 Jun 2023
  • News

Alumni and Faculty Books

explanations about the development of the United States’ Federal Reserve System, which was created in 1913 in direct response to the Panic of 1907; and an engaging and entertaining account of a fascinating period in financial and economic... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Research in Black and White | Baker Library

cover in sixty hours.” (12) Wensberg remembered that “Land hated to stop working. Once begun on a course of action, he wanted to experiment until the hypothesis was proved. He would not entertain the assumption that his hypothesis might... View Details
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

entertainment more often than phone conversations. News on innovations and revolutions in far-flung regions is available instantaneously. These changes, and hundreds more resulting from an explosion of info tech, have changed the nature... View Details
Keywords: by Sean Silverthorne
  • 05 Mar 2007
  • Research & Ideas

Risky Business? Protecting Foreign Investments

so that it would act in the national interest. Exporting began to be seen as a route to development, and foreign firms offered both the technology and access to markets that might make exports possible. Many state-owned firms—some of... View Details
Keywords: by Sean Silverthorne; Energy; Utilities
  • 02 Oct 2015
  • News

The ‘F’ Word

coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
  • 01 Jun 1996
  • News

Keepers of the Flame

world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill." That inherent value, Frazier... View Details
Keywords: Garry Emmons
  • 01 Dec 2008
  • News

A U.S. Turnaround?

During the 1960s and 1970s, U.S. textile, apparel, and shoe manufacturing migrated to Latin America and Asia. By 1990 many products formerly manufactured in the United States were being produced abroad. In addition, foreign automakers were taking View Details
Keywords: Byron Wien; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • Web

Global Activities 2020-2021 - Global Activities 2021

Creating Emerging Markets project, Professor Victoria Ivashina, faculty chair of the Middle East and North Africa Region, interviewed Madame Ouided Bouchamaoui (pictured), the co-laureate of the 2015 Nobel Peace Prize and a board member... View Details
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

Despite all this, the online draft will certainly not be the same. Apart from the lost entertainment value—NFL draft fashion has become a much-watched spectacle in recent years—there are concerns about potential technical challenges. The... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

debate about gay rights in Indiana” To investigate, Toffel and Chatterji designed an experiment to gauge whether mentioning Cook’s concerns about the RFRA influenced public support for the law, and whether Cook’s opinion affected consumers’ intent to buy Apple... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 01 Jun 2004
  • News

Life Lessons

delegating authority to them.” Currently a marketing manager at General Mills, Sundy has a long-term goal: He’d like to become a member of the U.S. Senate, “to influence public policy and make a real contribution to society.” — GE Martín... View Details
Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2016
  • News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details