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  • January 2023 (Revised April 2025)
  • Case

Peloton Interactive (A)

By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised April 2025.)
  • January 2022
  • Case

Dating Ring

By: Thomas R. Eisenmann and Lindsay N. Hyde
In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details
Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Service Industry; United States
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Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
  • January 2022 (Revised July 2022)
  • Case

Leonard Bernstein: Changing the World

By: Robert Simons and Shirley Sun
This case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to open doors for him. As his fame grew,... View Details
Keywords: Impact; Personal Development and Career; Music Industry; Music Industry
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Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Case 122-056, January 2022. (Revised July 2022.)
  • September 1990
  • Case

Outdoors, Inc.

By: David E. Bell
Keywords: Retail Industry; Retail Industry
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Bell, David E. "Outdoors, Inc." Harvard Business School Case 191-055, September 1990.
  • January 2005 (Revised August 2005)
  • Case

Apple Computer, 2005

By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
Keywords: Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Computer Industry
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Yoffie, David B., and Barbara Mack. "Apple Computer, 2005." Harvard Business School Case 705-469, January 2005. (Revised August 2005.)
  • April 2002
  • Teaching Note

Boston Lyric Opera TN

By: Robert S. Kaplan
Teaching Note for (9-101-111). View Details
Keywords: Music Industry; Music Industry; North and Central America
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Kaplan, Robert S. "Boston Lyric Opera TN." Harvard Business School Teaching Note 102-074, April 2002.
  • March 1998 (Revised October 1998)
  • Case

Paint-Pen, Inc.

Presents the background and some details on a possible acquisition opportunity--a manufacturer of ballpoint paint pens for the hobby and crafts industry. Forces students to peel the layers of this initially unattractive opportunity to find potential sources of value. A... View Details
Keywords: Valuation; Entrepreneurship; Acquisition; Manufacturing Industry; Manufacturing Industry
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Roberts, Michael J. "Paint-Pen, Inc." Harvard Business School Case 898-156, March 1998. (Revised October 1998.)
  • October 1990 (Revised February 1991)
  • Case

Sony Corp.: Globalization

By: Michael Y. Yoshino
Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Electronics Industry
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Yoshino, Michael Y. "Sony Corp.: Globalization." Harvard Business School Case 391-071, October 1990. (Revised February 1991.)
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of... View Details
Keywords: Sean Silverthorne
  • January 2014 (Revised February 2015)
  • Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld
This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Advertising Industry; Advertising Industry
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Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
  • March–April 2023
  • Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
  • February 2023
  • Supplement

Peloton Interactive (B)

By: Suraj Srinivasan, Lynn S. Paine and David Lane
Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022. View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (B)." Harvard Business School Supplement 323-046, February 2023.
  • June 2013 (Revised February 2014)
  • Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Sports Industry; United Kingdom; South Africa
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Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
  • September 2012 (Revised March 2013)
  • Teaching Note

Ultimate Fighting Championship: License to Operate (A) & (B) (TN)

By: George Serafeim
The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details
Keywords: Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Sports Industry; United States
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Serafeim, George. "Ultimate Fighting Championship: License to Operate (A) & (B) (TN)." Harvard Business School Teaching Note 113-034, September 2012. (Revised March 2013.)
  • January 2012 (Revised September 2014)
  • Case

Hip Hop (A): Rapper's Delight, Producer's Dilemma

By: Mukti Khaire and Kerry Herman
Keywords: Entrepreneurship; Music Industry; Music Industry
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Khaire, Mukti, and Kerry Herman. "Hip Hop (A): Rapper's Delight, Producer's Dilemma." Harvard Business School Case 812-106, January 2012. (Revised September 2014.)
  • March 2003
  • Teaching Note

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)

By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029). View Details
Keywords: Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Thomke, Stefan H. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)." Harvard Business School Teaching Note 603-085, March 2003.
  • September 1999
  • Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)

By: Stefan H. Thomke and Andrew Robertson
Supplements the (A) case. View Details
Keywords: Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (B)." Harvard Business School Case 600-029, September 1999.
  • October 1997 (Revised September 2000)
  • Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson
The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details
Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States
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Wheeler, Michael A., and Georgia Levenson. "Disney (B): The Third Battle of Bull Run." Harvard Business School Case 898-019, October 1997. (Revised September 2000.)
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
  • September 2010
  • Teaching Note

A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

By: F. Warren McFarlan
Teaching Note for 309060. View Details
Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China
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McFarlan, F. Warren. "A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)." Harvard Business School Teaching Note 311-058, September 2010.
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