Publications

Read Now

June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

Web

Publications - Faculty & Research

venture capital firms in the United States, had long been known for its decentralized culture and thesis-driven investing. An internal debate had surfaced around the firm’s approach to seed-stage investing. With competitors... View... View Details

John A. Quelch

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

October 2014 (Revised January 2015)
Background Note

Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In

By: Rosabeth Moss Kanter and Pamela Yatsko

If you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving... View Details

Keywords: Education Reform; Advanced Leadership Initiative; Social Issues; Social Entrepreneurship; Education; Leadership; Education Industry; United States

Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.

Professor Anand is an expert in digital strategy, media and... View Details

Keywords: broadcasting; entertainment; information; media; motion pictures; music; publishing industry; sports; television

December 2005 (Revised January 2007)
Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn

In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details

Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

September 2003 (Revised November 2005)
Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey

The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details

Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States

17 Oct 2016
News

Business Solutions That Help Cut Food Waste

29 Jul 2010
News

Lifetime Achievement in Venture Capital Award

Christina R. Wing

Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at Harvard Business School. Her research focuses on families in business, and she is the creator of Demystifying the Family Enterprise, a course that explores... View Details

January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia

11 Nov 2015
Working Paper Summaries

Public R&D Investments and Private-sector Patenting: Evidence from NIH Funding Rules

Keywords: by Danielle Li; Health; Biotechnology; Pharmaceutical; Medical Devices & Supplies

25 Mar 2014
Research & Ideas

Book Excerpt: ‘Can China Lead?’

book excerpt The Importance Of Being Innovative From Chapter 4, Can China Lead: Reaching the Limits of Power and Growth By Regina M. Abrami, William C. Kirby, and F. Warren McFarlan One can surely doubt that creativity can be mandated or... View Details

Keywords: Re: William C. Kirby & F. Warren McFarlan; Education; Technology

01 Jan 2020
What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

Laurence Dutton SUMMING UP How Should America Admit Talented Workers of the World? The notion of attracting talented workers to the United States deserves support, especially at times when the unemployment rate is low. But the H-1B... View Details

Keywords: by James Heskett; Technology

Program

Owner/President Management

Summary Building, leading, and growing a successful business can be an all-consuming challenge that leaves little time to focus on leadership and personal growth. But as your business challenges expand, so should your strategic vision and go-to-market options.... View Details

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

Post article, a mindset shift has occurred among owners and general managers responsible for hiring coaches: They are starting to embrace innovative offensive tactics, and to empower head coaches who can implement them. “For years,”... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

February 2023
Teaching Note

Colette Phillips and GetKonnected: Creating Inclusive Ecosystems

By: Rosabeth M. Kanter and Ai-Ling Jamila Malone

Teaching Note for HBS Case No. 323-035. View Details