Publications

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

05 Jan 2010
First Look

First Look: January 5

pairwise industry and establishment level and measure agglomeration in a global and continuous metric space. These indices exhibit distinct advantages compared to traditional measures of agglomeration including the independence on the... View Details

Keywords: Martha Lagace

Web

Named Fellowship Funds - Alumni

industrial and financial sectors through Quiñenco SA. The family is also one of the largest owners and operators of hotels in Croatia. The Luksic family's mission, as reflected in the core values of their business and philanthropic... View Details

Web

Podcast - Business & Environment

industry collaboration, Paul and Tom share insights on how COP29 fits into the broader climate agenda, what business leaders should expect, and how they can best engage. The conversation delves into the evolving role of COP, from setting... View Details

Article

Medical Group Structural Integration May Not Ensure That Care Is Integrated, From The Patient's Perspective

By: Michaela J. Kerrissey, Jonathan Clark, Mark Friedberg, Wei Jiang, Ashley Kay Fryer, Molly Frean, Stephen Shortell, Patricia Ramsay, Lawrence Casalino and Sara J. Singer

Structural integration is increasing among medical groups, but whether these changes yield care that is more integrated remains unclear. We explored the relationships between structural integration characteristics of 144 medical groups and perceptions of integrated... View Details

Keywords: Integration; Health Care Delivery; Organization Structure; Organizational Structure; Health Care and Treatment; Perception; Perspective; Health Industry; United States

November 1992 (Revised May 1993)
Case

American Mobile Satellite Corporation

By: Frank V. Cespedes and Laura Goode

American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited... View Details

Keywords: Wireless Technology; Decisions; Distribution Channels; Marketing Strategy; Product Development; Sales; Emerging Markets; Resource Allocation; Performance Capacity; Communications Industry; Communications Industry; United States

February 1997 (Revised September 1998)
Case

American Management Systems, Inc.: The Knowledge Centers

By: Dorothy A. Leonard and Sylvia Sensiper

Senior management at AMS, a business and information technology consulting company, is growing at 28% annually and assimilating 1,800 new hires a year. AMS has recently instituted a new knowledge management strategy, a group of six knowledge centers (virtual... View Details

Keywords: Information Technology; Innovation and Management; Technological Innovation; Knowledge Management; Management Teams; Business Strategy; Consulting Industry; United States

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

convergence was really happening," Yoffie says. Long predicted but never realized, convergence is the idea that as the worlds of entertainment, computing, and communication go digital, they can be combined to create exciting new... View Details

Keywords: by Sean Silverthorne; Computer; Education

Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

closely with leading biotech industry and biomedical authorities, receive programmatic guidance and mentorship, and join a community of entrepreneurs shaping the future of science. “ Bringing life science... View Details

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Advertising Industry; United States

January 1994 (Revised August 1994)
Case

Ocean Spray Cranberries: Environmental Risk Management

By: Richard H.K. Vietor

Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had... View Details

Keywords: Agribusiness; Innovation and Invention; Risk Management; Cooperative Ownership; Environmental Sustainability; Agriculture and Agribusiness Industry

06 Oct 2016
Blog Post

An Interview with Corporate Relations Director, Cathy Hutchinson

Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I worked in the media industry for 6... View Details

Keywords: Technology; Entertainment / Media / Sports

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

Web

Help - Alumni

Program (GCPCA) Harvard-Radcliffe Program in Business Administration (HRPBA) Industrial Administrator (IA) International Senior Management Program (ISMP) International Teachers' Program (ITP) Middle-Management Program (MMP) Mid-Officer... View Details

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

equity market, but a growing force to be reckoned with, according to the research. "Crypto is seeing large-scale adoption," Di Maggio says. At the same time, the industry finds itself in the spotlight of regulators who are exploring ways... View Details

Keywords: by Ben Rand

Web

MBA Experience - Health Care

deeply into various health care sectors. Health Care Welcome Reception Takes place each fall and is hosted by the Initiative. This kick-off meet and greet introduces first-year students to the various health care resources at HBS. Health Care 101 Is a broad overview of... View Details

13 Nov 2020
News

Global Ambition

and Chew each have their own area of interest. She enjoys investing and entrepreneurship. “I just love startups. I’m industry agnostic,” says Kao, now running Tamarind, a family office. She is also committed to contributing to the social... View Details

February 2009 (Revised March 2009)
Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird

After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details

Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Advertising Industry

September–October 2013
Article

Discretion Within Constraint: Homophily and Structure in a Formal Organization

By: Adam M. Kleinbaum, Toby E. Stuart and Michael Tushman

Homophily in social relations results from both individual preferences and selective opportunities for interaction, but how these two mechanisms interact in large, contemporary organizations is not well understood. We argue that organizational structures and geography... View Details

Keywords: Familiarity; Interpersonal Communication; Information Technology; Organizational Structure; Social and Collaborative Networks; Gender; Information Technology Industry