Publications

November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

September 2019 (Revised July 2025)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

01 Mar 2023
News

What’s in a Name

Late last fall, Dolly Chugh (MBA 1994) made a guest appearance on After Hours, the podcast where HBS professors discuss current events. (The podcast is part of the TED Audio Collective.) Chugh was joined by professors Mihir Desai and Felix Oberholzer-Gee in a... View Details

Keywords: Jen McFarland Flint; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

03 Feb 2015
News

In a Bid To Entice Tastemakers, SodaStream Gets a New Look and Gourmet Flavors

Keywords: Food and Beverage Stores; Food and Beverage Stores

14 Oct 2014
News

The Steve Jobs of Beer

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

23 Jul 2014
News

Meal-Delivery Startups Look for Winning Recipe

Keywords: Plated; Blue Apron; Food and Beverage Stores; Food and Beverage Stores

10 Jul 2014
News

Harpoon Brewery CEO Steps Aside, Turns Stake over to Employees

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

by a small start-up either in North Carolina or eastern Tennessee (the drink has two origin myths, he said with a smile), the high-sugar, high-caffeine, low-carbonation beverage battled very competitively against Coke and Pepsi before its... View Details

Keywords: by Martha Lagace

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

Teaching Interest

Yum! Brands Case Study

Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details

Keywords: Strategy; Global Strategy; Food and Beverage Industry; China

September 1974 (Revised January 1988)
Case

Midwest Ice Cream Co.

Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details

Keywords: Small Business; Management Systems; Food and Beverage Industry