Publications

October 1994 (Revised November 1994)
Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details

Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry

December 1993 (Revised February 1994)
Case

Wegmans and the Produce Revolution

Keywords: Food; Plant-Based Agribusiness; Food and Beverage Industry

September 1993 (Revised December 1993)
Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan

Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details

Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry

November 1991
Case

Mitsubishi Corp.: Foods Group

Keywords: Food and Beverage Industry

January 1984 (Revised January 1994)
Teaching Note

Breakfast Foods Corp. (A), Teaching Note

By: David E. Bell

Keywords: Food and Beverage Industry

November 1990 (Revised December 1992)
Case

SeaChick: Entrepreneurship in Aquaculture

Keywords: Corporate Entrepreneurship; Food and Beverage Industry

October 1988
Case

Edward Litton and Philippine Fresh Mango Exports to Japan

Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines

November 1983
Supplement

Pepsi-Cola United Kingdom (B)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

September 1980
Teaching Note

Dunkin' Donuts (B): Field Management, Teaching Note

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

June 1979 (Revised January 1985)
Case

Dunkin' Donuts (C)

By: Hirotaka Takeuchi

Keywords: Food and Beverage Industry

March 1994 (Revised March 1995)
Supplement

Craig Weatherup, Supplement

By: Linda A. Hill

A biographical information sheet about Craig Weatherup, president and CEO of Pepsi Cola, North America. View Details

Keywords: Personal Development and Career; Food and Beverage Industry; United States

November 1981
Supplement

General Foods: Food Service Division (B)

By: John P. Kotter

Keywords: Food and Beverage Industry

May 1995
Teaching Note

Asahi Breweries, Ltd. TN

By: Hugo Uyterhoeven

Teaching Note for (9-389-114). View Details

Keywords: Food and Beverage Industry; Japan

April 1995 (Revised January 1997)
Teaching Note

Beech-Nut Nutrition Corporation Series TN

By: Lynn S. Paine and Charles A Nichols, III

Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details

Keywords: Food and Beverage Industry; United States

June 1984
Case

Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers

By: Thomas K. McCraw and Richard S. Tedlow

Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States

October 2023
Case

Driving Sustainability at AB InBev

By: Ethan Rouen and Antonio Manuel Oftelie

It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details

Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico