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Show Results For
-
All HBS Web
(18,103)
- People (25)
- News (3,321)
- Research (12,372)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
Are the world's poor, who individually have less than $5 a day in disposable income, a viable market for new goods and services? Consider the fact that there are four billion people around the globe that fit this description and you have...
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by Sean Silverthorne
- 16 Apr 2015
- News
Sustainable Strides at NIKE, Inc.
- Web
Business Finance Course Online | HBS Online
markets work and how they affect your business Develop a financial intuition that will give you the confidence to make effective decisions in your career and life Who Will Benefit Early and Mid-Career Professionals Aspiring Finance or...
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- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
programs has gone far beyond the marketing department to infuse everything the museum does, making it unique among its peers, says Jill Avery, senior lecturer in the General Management unit at Harvard Business School. The Magic Tate Ball...
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- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I....
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Sean Silverthorne
- January 2011 (Revised January 2014)
- Case
Rebranding Gallagher
By: Rohit Deshpande and Keith Chi-ho Wong
Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand...
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Keywords:
Globalized Firms and Management;
Brands and Branding;
Marketing Strategy;
Distribution;
Industrial Products Industry
Deshpande, Rohit, and Keith Chi-ho Wong. "Rebranding Gallagher." Harvard Business School Case 511-098, January 2011. (Revised January 2014.)
- June 2024
- Supplement
Zeswitz Music (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
Abstract: In July of 2013, Randy Shayler (HBS, 2012) acquired Zeswitz Music, a musical instrument rental company based in Reading,... View Details
Keywords:
Acquisition;
Customer Focus and Relationships;
Business Strategy;
Revenue;
Marketing;
Music Industry;
Retail Industry
Ruback, Richard S., and Royce Yudkoff. "Zeswitz Music (B)." Harvard Business School Multimedia/Video Supplement 224-748, June 2024.
- 30 Jul 2018
- Research & Ideas
Why Ethical People Become Unethical Negotiators
fraudulent fund, even though many suspected something was strange, since the low-risk fund had defied reality by dramatically outperforming the stock market several years in a row. “We were all aware of this hedge fund that had had great...
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by Dina Gerdeman
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- Profile
Bobby Tuohy
I was serving abroad I noticed that the way things really got done was through commerce, the market – that’s what builds security and stability.” “Harvard has the joint program plus a ton of supportive people,” Bobby says. “Even before I...
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- Forthcoming
- Article
Global Mobile Inventors
By: Dany Bahar, Prithwiraj Choudhury, Ernest Miguelez and Sara Signorelli
The number of Global Mobile Inventors (GMIs), inventors moving across borders during their
career, has increased more than tenfold over the past two decades, and the corridors of mobility
have shifted towards a growing presence of emerging markets. We document that...
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Bahar, Dany, Prithwiraj Choudhury, Ernest Miguelez, and Sara Signorelli. "Global Mobile Inventors." Journal of Development Economics (forthcoming). (Pre-published online August 22, 2024.)
- January 2020
- Teaching Note
Chile: Unrest in the Copper Nation
By: Laura Alfaro and Sarah Jeong
For decades, Chile enjoyed the stability of being the world’s largest producer of copper. Keynes would have advised that this period of growth would have been the time for the government to save, that “the boom, not the slump, is the right time for austerity at the...
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- March 2011 (Revised May 2012)
- Case
Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.
By: Robert G. Eccles, Catherine Zhang, Cheng-hua Tzeng, Liang Cheng and Penelope Rossano
This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined...
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Keywords:
Industry Clusters;
Information Technology;
Capital Markets;
Urban Development;
Buildings and Facilities;
Competition;
Business Strategy;
Governing and Advisory Boards;
Technology Industry;
Real Estate Industry;
Shanghai
Eccles, Robert G., Catherine Zhang, Cheng-hua Tzeng, Liang Cheng, and Penelope Rossano. "Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd." Harvard Business School Case 411-081, March 2011. (Revised May 2012.)
- June 2024
- Article
Redistributive Allocation Mechanisms
By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers
Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents...
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Akbarpour, Mohammad, Piotr Dworczak, and Scott Duke Kominers. "Redistributive Allocation Mechanisms." Journal of Political Economy 132, no. 6 (June 2024): 1831–1875. (Authors' names are in certified random order.)
- December 2019
- Case
The Business of Pain: Johnson & Johnson and the Promise of Opioids
By: Erik Snowberg, Trevor Fetter and Amy W. Schulman
This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying to serve multiple stakeholders.
In 2007, Johnson & Johnson’s (J&J) subsidiary Janssen has to decide whether or...
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Keywords:
Opioids;
Addiction;
Stakeholder Capitalism;
Business and Stakeholder Relations;
Product Launch;
Decision Making;
Ethics;
Social Issues;
Pharmaceutical Industry
Snowberg, Erik, Trevor Fetter, and Amy W. Schulman. "The Business of Pain: Johnson & Johnson and the Promise of Opioids." Harvard Business School Case 720-420, December 2019.
- June 2011 (Revised September 2011)
- Case
Exchange-Traded Funds at Vanguard (A)
By: Robert C. Pozen and Steven Vickers
Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs) in early 2000. ETFs, first created in the early 1990s, combined aspects of traditional mutual funds and closed-end funds. The US ETF industry had reached...
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Keywords:
Investment Funds;
Managerial Roles;
Growth and Development Strategy;
Experience and Expertise;
Market Entry and Exit;
Network Effects;
Profit;
Business and Shareholder Relations;
Product Launch;
Asset Management;
Distribution Channels;
Ownership;
Financial Services Industry;
United States
Pozen, Robert C., and Steven Vickers. "Exchange-Traded Funds at Vanguard (A)." Harvard Business School Case 311-134, June 2011. (Revised September 2011.)
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm...
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Keywords:
Brands and Branding;
Production;
Competency and Skills;
Welfare or Wellbeing;
Cost vs Benefits;
Perception;
Customers;
Performance Evaluation;
Fairness;
Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- Research Summary
The Institutional Foundations of Lending: Indirect Regulation and State-Building
The Institutional Foundations of Lending: Indirect Regulation and State-Building makes two main theoretical contributions to the scholarship on credit markets and institutional development. First, the book demonstrates that opportunistic lenders can take...
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- October 2013 (Revised February 2019)
- Case
Chobani: Growing a Live and Active Culture (Abridged)
By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to...
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Keywords:
Innovation;
Culture;
Growth Strategy;
Growth Management;
Yogurt;
Innovation Strategy;
Leadership;
Organizational Culture;
Entrepreneurship;
Marketing;
Growth and Development Strategy;
Agribusiness;
Manufacturing Industry;
Food and Beverage Industry;
United States;
Canada;
Australia
Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture (Abridged)." Harvard Business School Case 414-046, October 2013. (Revised February 2019.)
- January – February 2009
- Article
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
By: David Godes, Elie Ofek and Miklos Sarvary
Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the...
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Keywords:
Monopoly;
Duopoly and Oligopoly;
Business Model;
Price;
Media;
Competitive Strategy;
Competitive Advantage;
Advertising;
Profit;
Media and Broadcasting Industry
Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35.