Personalization - Publications - Faculty & Research

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

reservation fee to use OpenTable. However, OpenTable charges restaurants $1 per person for each honored reservation, plus $199 per month, plus an initial set-up fee of more than $1,000. Because most reservations are parties of at least... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

and electronic payment technology to assess the health of a business. Traditional lenders generally focus on both the small business owners' personal credit history and key metrics about the borrower's business, such as industry-specific... View Details

Keywords: by Karen Mills; Banking; Financial Services

30 Apr 2013
First Look

First Look: April 30

a road map that will enable you to defy conventional wisdom, resist peer pressure, and carve out a path that fits your unique skills and passions? Harvard Business School's Robert Steven Kaplan, leadership expert and author of the highly successful book What to Ask the... View Details

Keywords: Sean Silverthorne

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

within their company, and it helps them to solidify buy-in among employees for new strategic initiatives. In short, it allows them to build trust through talk. Interactivity: Talk is a two-way affair—an exchange of comments and questions, of musings and mutterings. The... View Details

Keywords: Re: Boris Groysberg

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and across 50th Street into Saks asking for these lipsticks, one after another. This convinced us," he continued, "that there was a demand for the Lauder product." Saks placed an initial order for $800 worth of cosmetics. Estée Lauder's View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

Web

Artist Support | Baker Library

Chapter: From Concept to Product Barbara Hitchcock, “Remembering a Grand Experiment: A Personal History of the Polaroid Collection,” in Rebekka Reuter, William A. Ewing, Barbara Hitchcock, Deborah G. Douglas, Gary Van Zante, Christopher... View Details

01 Mar 2025
News

Work of Art

Jason Price (MBA 2003) in the main gallery space at NXTHVN, the art community he cofounded in New Haven’s Dixwell neighborhood Trying to capture the scope of what’s going on at NXTHVN, the nonprofit arts and community organization Jason Price (MBA 2003) cofounded with... View Details

Keywords: Jen McFarland Flint; photos by Chris Sorensen; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

24 Mar 2021
News

Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education

and multicultural entrepreneurs. “We were the first Wall Street firm to do this,” said Harris. “There was no blueprint. We tapped our personal networks to get the first companies. We were five-for-five with our first cohort. And then once... View Details

Keywords: Margie Kelley

16 Jul 2020
Blog Post

How Gender Stereotypes Kill a Woman’s Self-Confidence

employer see talent somewhere, reaching out to make sure the person is encouraged, recognized, and rewarded—not just once, but repeatedly—could be a helpful thing to do.” With this new data on gender stereotyping, Coffman and her... View Details

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

Two cadavers are better than one in this regard, so Anteby was encouraged when several donation program directors mentioned the co-donation phenomenon among married couples. "They said that sometimes they had spouses who would donate together," he says.... View Details

Keywords: by Carmen Nobel; Education; Health

03 Jan 2008
What Do You Think?

Does Judgment Trump Experience?

judgment is worthless; good judgment without experience is still good judgment!" On the other hand, Robert Moses asserted that "a person without experience is very unlikely to have good judgment; experience is the wheel that... View Details

Keywords: by Jim Heskett

28 May 2007
Research & Ideas

How Property Ownership Changes Your World View

What happens when a person owns property? Aside from the well-established financial benefits of equity and potential access to credit, there is the equally strong pull of the American Dream and everything it suggests—the idea that through... View Details

Keywords: by Julia Hanna

23 Sep 2021
News

Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies

advocated excellence both personally and professionally, generosity, and service to others. To prepare for their increasing portfolio of clients, Barnett and Rogers have actively engaged with alumni clubs across the country to expand... View Details

Keywords: Margie Kelley

01 Oct 1999
News

The Class of 1974: Timed for a Change

out with Nextel? One person knew a career not to be taken: Jim Stern decided against retail. His rejection letter from J.C. Penney won a Harbus contest and was published in the paper. The future banking mogul did, however, win the stock... View Details

Keywords: Charles B. ("Chuck") Mercer

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

a thing? "Think of all the entrepreneurial people you know," suggests Stevenson, "and see if you can identify a single personality type. There are entrepreneurs who would be wallflowers at an accounting convention and others who would... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

01 Mar 2017
News

The Middle Way

personable alone will not heal decades of deep wounds, but there was one bit of training he had prior to the negotiations: a half-unit course on negotiation taught by Professor Howard Raiffa during Eamer’s second year at HBS. Even though... View Details

Keywords: Dan Morrell; photos by Kamil Bialous

20 Dec 2016
First Look

December 20, 2016

Social Psychological & Personality Science Agent-based Modeling: A Guide for Social Psychologists By: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray Abstract—Agent-based modeling is a longstanding... View Details

Keywords: Carmen Nobel

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