interviews - Publications - Faculty & Research

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

about world poverty. They want to move social marketing beyond mere sales and promotion. They insist that eliminating poverty requires all the complex skills the marketing profession can bring to bear. In this interview with HBS Working... View Details

Keywords: by Martha Lagace

09 Sep 2009
Working Paper Summaries

Perspectives from the Boardroom--2009

Keywords: by Jay W. Lorsch, Joseph L. Bower, Clayton S. Rose & Suraj Srinivasan

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

Citation

Educators

Purchase

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

these narratives A common feature of all resilient businesses we interviewed is that they proactively sought information from a variety of sources, including suppliers, trade associations, and health care professionals. Managers readily... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

both employers and employees to strike a brand-new balance when it comes to loyalty—one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand? According to the experts View Details

Keywords: by Lauren Keller Johnson

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

attending industry conferences, visiting their companies, interviewing them, developing a practitioner advisory team, and maybe spending some time working as a practitioner. (For his own part, Toffel worked as director of environment,... View Details

Keywords: by Carmen Nobel; Education

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

History at HBS, have been compiling an oral history project called Creating Emerging Markets, 130 video interviews of iconic business leaders from emerging markets discussing their careers and organizations in an unstructured format.... View Details

Keywords: by Michael Blanding

27 Nov 2006
What Do You Think?

What’s to Be Done About Performance Reviews?

interview than the interviewee." According to Wally Bock, "When I conducted research I found that the more effective supervisors spent the bulk of their performance evaluation meeting time talking about the future." Forced... View Details

Keywords: by Jim Heskett

05 Jul 2006
Research & Ideas

The Accidental Innovator

takes a considerable capability to see the value in an accident, and to build upon it to create even more value. I became interested in this subject when I was interviewing artists about their creative processes and discovered that many... View Details

Keywords: by Sarah Jane Gilbert

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

extremely costly to both the firm and the individual. —Leslie A. Perlow But it is time to take the gilt off silence. Our research shows that silence is not only ubiquitous and expected in organizations but extremely costly to both the firm and the individual. Our View Details

Keywords: by Leslie A. Perlow

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

her course "Strategic Marketing in Creative Industries," with Ferguson in the classroom. HBS Working Knowledge recently interviewed Elberse about the case, which is now publicly available. The Ferguson case is part of Elberse's growing... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

18 Apr 2000
Research & Ideas

Learning in Action

they were interviewed in-depth about how they went about their work and, specifically, what they did to be more productive. Using these insights, the Bell Labs team designed an innovative hands-on training program, which the star... View Details

Keywords: by David A. Garvin

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

how automated cars might be designed to minimize major accidents. For their time-use study, the researchers conducted online interviews with about 400 knowledge workers, who make up a large percentage of commuters on today’s roadways and... View Details

Keywords: by Jay Fitzgerald

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

16 May 2005
Research & Ideas

Nonprofit Networking: The New Way to Grow

and bolts of how to create, build, and sustain effective relationships with like-minded organizations to better accomplish a social goal. Previous research with colleagues on growth suggested that growth does not necessarily translate into greater social value... View Details

Keywords: by Martha Lagace

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details

Keywords: by Sean Silverthorne

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

this hybrid approach is allowing companies to replace traditional customer interviews and focus groups, according to Amano and his colleagues. Understanding what prompts a customer to purchase a product—a concept known as attribution—is... View Details

Keywords: by Kristen Senz

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

greatest source of wealth for most families. In this interview Segel discusses the importance and fascination of real estate, and three important trends remaking the industry: institutionalization, environmentalism, and globalization.... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

January 2021 (Revised April 2022)
Case

Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

By: William W. George and Amram Migdal

This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the... View Details

Keywords: COVID-19 Pandemic; Change; Disruption; Volatility; Communication; Competency and Skills; Customers; Decision Making; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Finance; Cash Flow; Financial Condition; Financial Liquidity; Goods and Commodities; Corporate Governance; Health Pandemics; Human Resources; Executive Compensation; Employees; Employee Relationship Management; Resignation and Termination; Retention; Selection and Staffing; Innovation and Invention; Jobs and Positions; Job Cuts and Outsourcing; Job Design and Levels; Job Interviews; Job Offer; Labor; Employment; Human Capital; Working Conditions; Law; Leadership; Leadership Development; Leadership Style; Management; Business or Company Management; Crisis Management; Growth and Development Strategy; Management Practices and Processes; Management Style; Management Succession; Management Systems; Management Teams; Risk Management; Operations; Distribution; Order Taking and Fulfillment; Logistics; Service Delivery; Service Operations; Supply Chain; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Outcome or Result; Personal Development and Career; Retirement; Work-Life Balance; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Labor and Management Relations; Risk and Uncertainty; Safety; Science; Strategy; Retail Industry; North and Central America; United States; Minnesota