Publications
Publications
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(3,075)
- Faculty Publications (774)
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
- October 1987 (Revised October 1989)
- Background Note
Moving Ideas into Action: Mastering the Art of Change
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman
- September 1986
- Background Note
Dilemmas of Developing and Communicating Strategy
- August 1986 (Revised May 2005)
- Case
Mike Finkelstein (B)
By: Carliss Y. Baldwin, Charles Bryan and Ken Leet
Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing... View Details
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
- October 1984
- Background Note
Developing and Communicating Strategy Goals
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- June 1981
- Supplement
AT&T Long Lines, Telemarketing, Video 3
- June 1981
- Article
Communications Strategy for the Nation-State
By: R. S. Tedlow and John A. Quelch
Keywords: Communication
- April 1979
- Article
Communication Patterns, Project Performance, and Task Characteristics: An Empirical Evaluation and Integration in an R&D Setting
By: Ralph Katz and Michael Tushman
- February 1979 (Revised October 1982)
- Case
Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978
- February 1979 (Revised July 1985)
- Case
Fiber-Optics Industry (A): Products, Technology, and Markets--1978
- February 1978 (Revised September 1986)
- Case
AT&T -- Long Lines Department National Account Selling (A)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- Forthcoming
- Article
Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub
By: Annamaria Conti, Christian Peukert and Maria P. Roche
We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
- Teaching Interest
Financial Reporting and Control
By: Paul M. Healy
Throughout their careers, business leaders are required to measure and evaluate their organization's economic performance, improve resource allocation and strategy implementation within their organizations, and build accountability for performance through effective... View Details
- Teaching Interest
Financial Reporting and Control
By: Suraj Srinivasan
Financial Reporting and Control (FRC) covers topics about how managers can design and use performance measurement systems for external reporting and internal management to build more effective organizations. Throughout their careers, business leaders are required to... View Details
Keywords: Financial Reporting